Tag: Warped

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

Country Throwdown -In the Spirit of Vans Warped and Rockstar Mayhem, Kevin Lyman and 4 Fini Launch a Country Music Tour

A traveling country tour in the spirit of Warped featuring a diverse line-up, pre-show tailgating, singer-songwriter contests, and lifestyle attractions should make for an historic American tour.

Vans Warped Tour’s 15th Anniversary Kick-off Proves an Ongoing Formula for Success with a Mix of Bands, Unique Sponsorship, and Starting Point for Youth Culture Trends

With bands ranging from 3OH!3 to Fear, hundreds of thousands of kids flock to this tour each year, making the Vans Warped Tour the official rite-of-passage in American youth culture. Here’s why.

%u201CEndless Bummer” Executive Produced and Co-Written by Warped Founder Kevin Lyman Released by National Lampoon

Debuting in Ventura where it was filmed, this hilarious surf flick will surly be the “Fast Times” of a new generation, especially given its epic soundtrack.

Vans Warped Tour Sponsor Activities Provide Insight on What Rocks This Summer in Music Festivals Towards Attracting Youth Culture

Often considered leading-edge in sponsorship programs, here’s was what to expect from Warped’s 15th anniversary tour launching June 26.

Vans Warped Tour Kick-off Party Symbolic of What to Expect from Summer’s Largest and Longest Musical Tour

Celebrating its 15th year, Kevin Lyman presented to music industry press and fans what to expect from Warped this summer, including top bands making an impact.

Vans Warped Tour Press Conference Kick-off Party in Los Angeles Reveals What to Expect from North America’s Largest Longest-Running Touring Festival

This summer will mark the 14th year for the Vans Warped Tour, with the new summer theme “The Roadtrip Continues” -making it the longest and largest touring festival in North America. With more than 625,000 tickets sold to young people mostly between the ages of 13-20 last year alone, and pre-sales this year already at 24,000 (the most ever), it’s undeniable that the formula for success for this tour is worth serious attention not only to music industry players, but also sponsors, musicians, and fans.

Cardboard Robot’s Mixed Themes for Fall ’08 Ranging from Hollywood to Miami Vice, Politics, Deer Hunters, Music, Keeping Retailers on Their Toes

Cardboard Robot based out of Long Beach, CA, has always been a fascinating brand for their mix-up of themes and tight connections with music, politics, skateboarding, and artists. In the last 4 years, the brand has crossed over into having complete collections with between 80-100 accounts per season, and are now expanding internationally.

Summer Tours Sponsorship Round-Up: Vans Warped Tour, Rockstar Energy Mayhem, Projekt Revolution, Rock the Bells VI, Download, Detour, Hootenanny, Lollapalooza

Busy summer music tour season ramps up with bands and sponsors in various North American multi-band, multi-stage tours featuring unique packages to attract specific audiences. Here’s the round-up.

Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America’s Largest Running Tour

The formula for success the Vans Warped Tour is worth serious attention when you consider that it’s become the official rite-of-passage to American youth culture. The tour kicked-off in blazing heat to a sold-out capacity crowd last weekend, igniting the next break-out bands, unique sponsorship programs, and fashion styles.