When Project Fashion Trade Show was bought by Advanstar, owners of MAGIC and Pool a couple of years ago, many people wondered if this show could maintain is aesthetic edge, beauty, and most importantly, attraction to top denim brands, premium street, and contemporary. Fortunately, as we walked the halls February 13-15 in Las Vegas, it’s clear that not only has the show stepped-up its program, but continues to attract scores of buyers looking for leading-edge brands.
Author: Kathleen Gasperini
Project Inspires Beauty in the Concept of Trade Shows While Providing a Business Platform for Leading Brands Retailers in Denim, Contemporary, Premium Street, Accessorie-Label Networks Bi-Annual Trade Show Review from Spring, 2008
Pool S(eco)nd Fashion Trade Show’s Move to Central Hall Proves Positive for the Artistic and Eco-Inspired Fashion Brands Representing -Label Networks’ Bi-Annual Trade Show Revie
This Spring, Pool Fashion Trade Show, a smaller yet inspiring show which takes place during MAGIC in Las Vegas each season, maintained a theme of “Fashion Freedom Worldwide.” However this show has clearly gained a reputation for representing a variety of fashion “artists” or art-inspired brands, plus an array of eco-friendly brands that reflect a growing genre somewhere in-between the types of brands showcasing at Project and the street fashion scene of the South Hall of MAGIC. From February 12-14, Pool and their eco show S(eco)nd, reflected a new version of fashion with a variety of brands that maintained the theme of art inspiration -all within an artistic show landscape.
GenArt’s “The New Garde” Show Kicks-off LA Fashion Week in Downtown Los Angeleswith Jesse Kamm, JMARY, le sang des bete-3 New Innovative LA Designers Featuring Dresses, Vests, Denim, Shirts, Unique Jackets
GenArt traditionally starts off the LA Fashion Week events by hosting their show on the first Friday kick-off, usually choosing a fresh location that sets the mood of what to expect during the next week. On Friday night March 7th for their 5th Anniversary of the “The New Garde” show, GenArt had again chosen a surprising location -The Hotel Park Plaza in downtown Los Angeles.
Green Initiative Humanitarian Fashion Show Provides New Necessary Twist to Fashion Week as Quantified by Label Networks’ Youth Culture Data on Markets Expecting Eco-Friendly Fashion in Their Future
On Wednesday night, March 12, the Mercedes-Benz Fashion Week as Smashbox Studios in Los Angeles featured a new program called The Green Initiative Humanitarian Fashion Show featuring 6 special brands, including Vintage China, M the Movement, Andira Rain T’s, Rene Geneva, Lilikoi, and Lady Muse produced by The Gallery Los Angeles. The fashion tent was packed with leading-edge designers, buyers, press, and industry leaders as one of the most popular shows of the week, which concurs with the movement in fashion that going green, or fair trade, is a necessary characteristic for the industry moving forward.
Brand Messaging for Non-Profits: Label Networks Asks Youth Culture Markets”What’s the Best Way for Non-Profits to Get Their Message Across to You?”
Fresh results from Label Networks’ new set of consumer research questions from a representative sampling of 13-25-year-olds across North America indicate major new trends when it comes to youth perceptions and influences about topics such as non-profits, green marketing, the environment, gun control laws, and humanitarian concerns. In this week’s story, we concentrate on the findings to the question, when it comes to non-profit organizations, “What do you think are the best ways for these non-profits to get their message across?”
China’s Blogging Culture: Label Networks’ New Data Reveals Significance of Blogs among 15-25-year-olds in Shanghai, Beijing, and Guangzhou
Blogging has impacted North American and European youth culture tremendously in the past 5 years, but where it’s really making a new impact is among the millions of young people in Asia -especially in Tokyo, Seoul, Singapore, and China’s most vibrant cities of Shanghai, Beijing, and Guangzhou. In this story, Part 2 of online patterns across China
Green Marketing Youth Culture Perceptions:”Do you feel that companies are actually making a change by saying they are”Green” or do you think it’s just advertising?” Fresh Results from Label Networks Provides Insight
Each year, Label Networks asks a series of questions to a representative sample of thousands of young people ages 13-25 about their perceptions, influences, and concerns as it pertains to humanitarian issues, green marketing, the environment, “green” sponsorship effectiveness, volunteerism, among other similar topics.
Tokyo’s Top Retailers, Harajuku La Foret Shibuya 109 Get Overhauled with New Online Avatar Features, Additional Boutique-Label Networks’ Japan Data Reveals Favorite Retail among Youth Culture Where Changes Could Capture Marketshare
The prime locations for seeing the top designs of Harajuku Girl street fashion are obviously in Harajuku, an area of Tokyo between Shinjuku and Shibuya, and can be seen the minute you step out onto the train platform at Harajuku Station on your way to Takeshitadori -a narrow street packed with young people buying up various kinds of apparel, footwear, and accessories.
Denim Style Trends for Summer Fall ’08 for Youth Culture Markets Differ from What Some Expect in the Industry as Different Influences Price Points Determine Directions
New Sports Trends Impacting Youth Culture Lifestyles Indicate Changing Marketplace Especially for Skateboarding, Rise of Fixed Gear Cycling, Aggressive Inline, Other Sporting Cultures
Two weeks ago, we were quoted in USA Today in an article that the newspaper was working on regarding a story that noted Tony Hawk was the highest recognized athlete among young people. This, to them, marked a serious change in sports. At Label Networks, we have been tracking so-called youth sports or action sports since our inception and even before that, personally, as the former senior editor of Snowboarder Magazine. In the article, I was quoted for saying that it’s “not uncommon” that action sports heroes would rank higher within certain demographics than football, basketball, and baseball players.