Tag: Abercombie

Hollister to Become Fast-Fashion as Abercrombie & Fitch Recreates Itself

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As part of repositioning strategy from Abercrombie & Fitch, plans are brewing that the surf-inspired Hollister will be made into a fast-fashion brand to compete with teen preferences for Forever 21, Uniqlo, and H&M. Last week, we reported that Abercrombie & Fitch revealed a 58% earnings decrease from Q4 with a net income down to […]

Abercrombie & Fitch Faces Tough Back-to-School Season, Low Q2 Results, With Hollister Taking Biggest Hit

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With the Q2 financial results coming out among various publicly held teen retailers, it’s very telling that we’re still not out of an economic quagmire when it comes to changes in shopping patterns among youth culture today. In our upcoming Fall Youth Culture Study 2013, we get right at this point with even more data, […]