Tag: authenticity

14oz. Magazine Launch from Berlin’s”Store of the Year” Brings Welcomed Retail and Brand Portfolio Concepts Together

Co-founded by Karl-Heinz Muller of Bread & Butter, 14oz. as a store and now magazine feature a 360 view of style, credibility, brand lifestyles, and customer experiences.

Lifestyle Choices in 2009: Craftivism, Living Virtual, and Interactive Solutions Among Top Youth Culture Lifestyle Choices in Label Networks’ New Year’s Zeitgeist Report

Youth culture lifestyle choices provide forecasts for effective brand strategies across the board -from entertainment and news, to fashion, technology, music, sports, and choices in living.

Green Marketing Youth Culture Perceptions:”Do you feel that companies are actually making a change by saying they are”Green” or do you think it’s just advertising?” Fresh Results from Label Networks Provides Insight

Each year, Label Networks asks a series of questions to a representative sample of thousands of young people ages 13-25 about their perceptions, influences, and concerns as it pertains to humanitarian issues, green marketing, the environment, “green” sponsorship effectiveness, volunteerism, among other similar topics.

Selling Products through Lifestyle Association: The Key To Reaching Global Youth Culture

For brands today moving into the youth culture marketplace, its more important than ever to capture elements of lifestyle association as this savvy new generation looks for authenticity and cred above all. This story delivers how this is done.