Tag: channel

Olympics Approve New Games Bid Process and Olympic TV Channel—But Will This Engage Youth?

logoJap200

The new Olympic Agenda 2020 has been approved as of the last meeting at the IOC headquarters in Lausanne on December 11, 2014. The two main initiatives, which are slated to start at the Tokyo Games in 2020 include the bidding process for Olympic Games which includes how the host city can account for sustainability, […]

Olympic Agenda 2020 Confirmed Including New Olympic Channel, Sustainability for Bidding Cities, New Sports to Attract Youth Culture

logoJap200

According to the International Olympic Committee (IOC) President Thomas Bach, “Now is the time for change.” In a new strategic bid to make the Olympics more relevant, especially to today’s new youth culture which has lost interest over the years, as seen in our Youth Culture Studies, a new plan has been approved moving into […]

X Games 16 Brings Out Top Action Sports Athletes as Well as Sponsorship Campaigns Targeting Youth Culture

Known as the alternative Olympics, this Summer ESPN X Games also attracted some interesting new sponsors, more ethnically diverse fanbase, and action sports enthusiasts to 3 venues in downtown LA.

Olympics Channel with U.S. Olympic Committee Pisses-off International Olympic Committee, Plus Latest Trends on New Sports in the Olympics and the Youth Olympic Games

How Canoe Sprint beat out Softball as a new Olympic sport is beyond me, not to mention that Snowboarding isn’t even in the Youth Olympic Games and Curling is. How the IOC keeps creeping backwards.