In the past 2 years, we have had a range of stories about various aspects of the growing influences that urban culture has on the evolution of sports, streetwear, music, and youth culture lifestyles in America -with a ripple effect that’s felt around the world.
Tag: Dipset
Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?
Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.