Steampunk has captured the attention of a new generation fascinated with the Victorian era, but coming from an age of technology. Result = punk, antiquated steam-engine subculture influencing fashion, music, entertainment, and clever inventions.
From a consumer perspective, knowing that brands have to advertise and market isn’t a problem. What is a problem is the fact that many brands don’t know which types resonate most with youth demographics. This story reveals the answers.