After another financial results indicating lower than usual sales, troubled teen retailers Abercrombie & Fitch and Hollister have ditched the sexy-sales approach of shirtless, buff guy models, and are moving towards a more laid-back, Americana tone. Like American Apparel moving in the direction of Gap, so too is Abercrombie & Fitch and Hollister having to […]
Abercrombie & Fitch and Hollister Ditch the Sexy-Sell in Favor of Laid-Back-Americana
Abercrombie & Fitch CEO Mike Jeffries Steps Down—Beleaguered Teen Retailer Hustles to Figure Out a New Plan
The writing was on the wall for Mike Jeffries, CEO of Abercrombie & Fitch, as the teen retailer continued to struggle to re-capture its credibility within the youth marketplace. As of today, December 9, 2014 Mike Jeffries will no longer be the CEO. Jeffries, 70, was also stripped of his chairman roll earlier in the […]
Hollister to Become Fast-Fashion as Abercrombie & Fitch Recreates Itself
As part of repositioning strategy from Abercrombie & Fitch, plans are brewing that the surf-inspired Hollister will be made into a fast-fashion brand to compete with teen preferences for Forever 21, Uniqlo, and H&M. Last week, we reported that Abercrombie & Fitch revealed a 58% earnings decrease from Q4 with a net income down to […]
Tough Teen Retail Environment Among Reasons Blamed for Latest Abercrombie & Fitch Decline; New Hollister Storefronts to Roll-out
On May 29, Thursday, Abercombie & Fitch released their Q1 financials and things looked grim. Results reflected a GAAP net loss of $23.7 million compared to a GAAP net loss of $7.2 million the year before. Mike Jeffries, Chief Executive Officer, said, “In what remains a difficult teen retail environment, we are pleased that earnings […]
Abercombie & Fitch Closes All Gilly Hicks Stores, Moves Brand Into Hollister
Teen retailer Abercrombie & Fitch continues with their new plans at streamlining strategies and getting back to a core brand focus by announcing the closure of their Gilly Hicks stores by Q1 of 2014. Gilly Hicks as a brand however, will be relocated online and in their Hollister stores. At the announcement on November 6, […]
Retail Round-up: Abercrombie Q2 Net Earnings Down 52%; Hollister Takes a Hit; H and M Up 11%, Plan to Make “Oscar-Looking” David Beckham Statues
Moving into back-to-school season, retail within many youth culture segments is looking grim. One of the worst was today’s announcement that Abercrombie & Fitch’s second quarter net earnings fell a dramatic 52% to $15.5 million. Mike Jeffries, Chief Executive Officer and Chairman of the Board of Abercrombie & Fitch Co., said: “The second quarter results […]
Abercrombie & Fitch Reports 64.4%, but Asks The Situation from Jersey Shore to Stop Wearing Their Stuff
On the day A&F reports incredible net gains, they’ve also come under fire for offering up money for a celeb to not wear their apparel based on image issues.
What is your overall Favorite Brand of Clothing? -Youth Culture in North America Results Indicate Strong Shifts in Preferences. Here’s why.
While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.
Retail Round-Up: Abercrombie and Fitch, Hollister Strategies to Sell So-Cal Lifestyle; Uniqlo’s J Collection with Jil Sanders; Zumiez and Hot Topic Drop; K-Swiss Launches Skate Division
Different strategies from various brands and retailers shed light on how some directions are better than others in reaching youth culture today and why.
Retail Round-up: Abercrombie, Hollister Miss the Mark; Nike Lay-offs Hit Headquarters
More youth brands missing signs of consumer spending patterns and trends. You could blame this all on the recession, but sometimes it’s simply a case of not understanding a new generation of consumers.