Tag: Mills

%u201CBeautiful Losers” Reveals the Creative Ethos Connecting Street Art, Sport, Punk, and the DIY of Today’s Youth Culture Often Sought After by Corporate Brands

Now that it’s out on DVD, this is a must-have documentary for brands and fans trying to get a grip on the influence of street art, lifestyle, and communication among youth culture in the USA today.

Cool to Do Lo-Fi: The Resurgence of Low-Tech Clean in Upper Street Fashion Styles Stirs Outerwear Industry Back to Classics for Winter 2008-09

Coming from a winter sports background where outwear styles and textiles continue to move in more technical, waterproof directions, it was quite refreshing to come across a growing subculture in winter fashion that’s completely Lo-Fi and Low-Tech as seen for example, with the comeback of Marlene pants and revival of Woolrich Woolen Mills from various designers.