Surf brands making waves–one from a licensing deal which could lead to others doing the same down the road, another taking top sponsorship title.
Surf Brands Making Moves: Quiksilver and Roxy Sign Home Product Licensing Deal with CHF Industries; Billabong Claims Sponsorship Title of Pipeline Masters
Surfing Remains North Shore Economic Stimulus Package As the Vans Triple Crown, including Banzai Pipeline Masters, Kicks-off Attracing World’s Top Pros, Media, Fans
In its 26th year, this event series remains one of the strongest in action sports history for both athletes and sponsors.
Surfing Legend Kelly Slater Wins 9th ASP World Title with Big Win in Spain; plus Surfing Industry Heats-up for Big Waves in Vans Triple Crown of Surf in Hawaii
Most-winning surfer of all time, Kelly Slater scores his 9th ASP World Title giving the industry a boost as the pros heads into big-wave season.
Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities
While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.