This is one genre of entertainment that’s still going strong. Here’s the Label Networks report from the show.
E3 Expo Reveals New Energy for Video Gaming Industry, New Releases, and Star-Power Including the Beatles, Tony Hawk, Steven Spielberg, and More
Levi’s Powersliding”Extreme Sport” Marketing Plan and Other Marketing Oxymorons
While the yPulse Mashup was a great success overall, one concept caught our attention of what NOT to do to reach youth markets.
Historic Reunion of the Z-Boys Skate Team Attracts Fans of Surfing and Skateboarding to THELABELLAB Exhibition”The Z-Boy Show -Direct from the Source”
A rare gathering of the OG’s of Dogtown attracted hundreds of fans who came out to see the retrospective photography, art, decks, boards of the Z-Boys, and pay homage to the team that started the movement of skateboarding.
X Games Re-Instates Vert Competition After Heat from Pro Skaterboarders BMX Rider-What This Means about The State of Halfpipe Competitions, Including the Youth Olympic Games
Heated talks between ESPN X Games organizers such as Chris Stiepock and professional skateboarders such as Bobby Burnquist, Tony Hawk, and a slew of others (not to mention those flaming message boards on various skate-related sites and blogs) have caused the X Games to continue with its 13-year-tradition of holding a vert (a.k.a. halfpipe) competition for both skateboarding and BMX at the Summer X Games in Los Angeles in July.
New Sports Trends Impacting Youth Culture Lifestyles Indicate Changing Marketplace Especially for Skateboarding, Rise of Fixed Gear Cycling, Aggressive Inline, Other Sporting Cultures
Two weeks ago, we were quoted in USA Today in an article that the newspaper was working on regarding a story that noted Tony Hawk was the highest recognized athlete among young people. This, to them, marked a serious change in sports. At Label Networks, we have been tracking so-called youth sports or action sports since our inception and even before that, personally, as the former senior editor of Snowboarder Magazine. In the article, I was quoted for saying that it’s “not uncommon” that action sports heroes would rank higher within certain demographics than football, basketball, and baseball players.