Tag: Ubisoft

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

Levi’s Powersliding”Extreme Sport” Marketing Plan and Other Marketing Oxymorons

While the yPulse Mashup was a great success overall, one concept caught our attention of what NOT to do to reach youth markets.

E3 Expo Wrap-up Report: How the Big 3 Plan to Entertain You, Plus Fresh Data on Youth Culture Gaming Patterns with Big Surprises on Who’s Playing More

E3 Expo brings the world of video gaming together with introductions to top new titles, entertainment platforms, and industry expert press conferences. Label Networks delivers what went down, plus fresh data on who%uFFFDs gaming most frequently and who%uFFFDs dropping off.