Fruit of the Loom is tapping into their heritage past finally with the launch of a new collection called Seek No Further. Designed by the very credible Dorothee Loermann, formerly from Surface to Air, the simplistic collection based on the basics of Fruit of the Loom’s signature underwear gives a new jolt of credibility to […]
Seek No Further Brings Cool-Factor to Fruit of the Loom
Retail Round-up: GAP Drops 23%, Cost of Goods Outweighing Retail Price Increases; Zumiez up 18.8%; Snowboard Olympic Medalist, Hannah Teeter Launches SweetCheeks Underwear
Fashion retail in major flux as sourcing costs rise and retail costs struggle to keep margins stable. And the launch of a cool underwear brand.