Label Networks, Inc.: We are global leaders in providing teen and youth culture intelligence, which feeds our unique branding, marketing, and sponsorship strategies for connecting brands with youth culture lifestyles within today’s digital age. Since 2000, Label Networks has created Global Youth Culture Studies and topical Future Consumer Reports based on Label’s proprietary methods to gain constantly fresh quantitative and qualitative data utilizing a combination of remote data-acquisition and analysis systems, and a unique network of Global Youth Culture Experts and Analysts. The results offer scientific and intuitive information, which Label Networks uses as the basis for brand strategies to connect today’s original thinkers in branding, marketing, and sponsorship to the youth marketplace.
Label Networks subscription service attracts cutting-edge clients and subscribers from Fortune 500 to the most intuitive youth market trendsetting brands based on the authenticity of the company’s inspiration which comes from the bottom-up, the streets, and working with people who seek insight about global youth culture outside of traditional resources.
With our primary data at the core, we also create custom research programs for events, brands, and sponsors, which help connect brands with the youth marketplace.
In addition, Label Networks offers branding strategies, utilizing our own data and/or custom research, and analysis and consulting based on more than 12 years creating programs in global youth culture markets. Such branding strategies range from campaign planning and testing, to sponsorship programs, targeted demographic marketing, cause-marketing programs and branding, and new category product launches. (See our Case Studies.)
We believe in providing an opportunity for everyone who’s interested in global youth culture markets. This in turn has created not only a vast diversity of subscribers and clients seeking what we deliver, but a network of people inspired to be a part of the delivery of information that Label Networks’ seeks. The results equal higher quality and timely insider information, primary data and analysis, leading-edge visuals from new global sources, and the tools from which smart, relevant, and sometimes unconventional, brand strategies are created.
We call this Branding through Youth Culture Intelligence.
Principals behind Label Networks:
Kathleen is internationally acclaimed as an industry leader when it comes to global youth culture marketing intelligence, research, and branding strategies. Based on 20 years experience from running grassroots to global campaigns, event production, branding, and visionary writing about various youth market trends, her work and that of Label Networks has appeared in the New York Times, BrandWeek, Advertising Age, Yahoo! Financial News, the AP, Philadelphia Inquirer, St. Petersburg Times, San Francisco Bay Guardian, Sports Illustrates, Red Nova, Elle, Vogue, Spin, Vibe, Bread & Butter Bulletin Magazine, Transworld Publications’ Surfing, Skateboarding, and Snowboarding, among others.
Formerly, Kathleen worked among leading youth culture magazine titles, including positions as the Senior Editor of Powder and Snowboarder Magazines under Surfer Publications, and the editor of Women’s Sports & Fitness. She was the technical writer for the IMAX movie “Extreme,” and is the co-founder of the non-profit youth-focused foundation, Boarding for Breast Cancer, for which she received a Humanitarian Award from Snow Sports Industries of America. Kathleen was the publisher of the original, music, fashion, sports, and youth lifestyle magazine, W.i.g. Magazine–for Women in General, and has been published by Harper Collins for her book “Pretty Good for a Girl-the Autobiography of Tina Basich, a Snowboarding Pioneer.”
Kathleen is often asked to speak and consult about leading-edge marketing intelligence as it pertains to global youth culture trends in fashion, action sports, music, technology, and lifestyles, including a number of Label Networks’ top clients. She has presented at the Volvo Sports Design Forum in Germany; E3 Expo on New Media, Ad:Tech Conference on Youth Culture Technology + Advertising; Ziff Davis Electronic Gaming Summit; the EuroSIMA Summit in France; SIMA Surf Summit in Mexico; U.S. Department of Education; Keynote at the Outdoor Industry Summit; BRE Architectural Summit on the Future of Youth Culture, Technology, and Design; and has been a presenter at the MAGIC International Fashion Trade Show for the past 5 years for Label Networks’ highly anticipated presentations on Global Streetwear Trends, among other various conferences and branding summits. Traveling extensively to various leading-edge youth markets, Kathleen is the primary trend forecaster representing Label Networks’ Global Youth Culture Consumer Research Studies and marketing intelligence, working with brands, agencies, designers, and thought-leaders regarding trend forecasting from youth markets across North America, Europe, Japan, and China, as well as Label’s humanitarian research work on environmentalism. Kathleen is a graduate of St. Lawrence University and the University of Nairobi with a B.A. in Economics and Developing World Studies. She is fluent in Kiswahili. She is the Senior Vice President of International Marketing and Development and a founding partner of Label Networks.
Tom Wallace is a global authority on youth culture, youth trends, and the future consumer, creating bi-annual global youth culture studies and guiding companies on the ever-changing market. For the past 13 year he has created ground-breaking analysis and brand strategies for many of the world’s leading youth brands including Apple Computer, Red Bull, and VF Corporation. As President and Co-founder of Label Networks, Tom travels worldwide observing various youth markets, and has created technologies for remote surveying for conducting face-to-face interviewing and trend gathering in the heart of youth environments. Most of all, as the key analyst on global youth culture markets, Tom connects the dots between the trends and business needs.
Tom is an internet pioneer, producing interactive platforms and marketing solutions for top entertainment, sports media, and fortune 500 companies throughout his career. He produced the first websites for both the NBA and NASCAR in the mid 90’s while working for Paul Allen’s Starwave Corporation, then continued his journey creating from the ground-up new departments as the director of interactive services for many advertising agencies, developing interactive solutions, marketing and analytical trending tools for fortune 500 companies including Hewlett Packard and Westin Hotels.
As technology evolved over time into wireless and mobile technology, Tom pioneered wireless systems to conduct remote surveying and trending technique and later into producing applications and ecommerce solutions in the mobile market including a youth onboard geo-tracking iPhone app for Royal Caribbean Cruise Lines.
Tom is a graduate of Western Washington University with a BA in Visual Communications and is currently on the board of advisers of the non-profit Sustainable Surf. Tom is the President of Label Networks and a founding partner.
Trends are not for sale…
Trends are new cultural movements that follow their own course of birth, life, + death. They can be created, analyzed, enhanced, + propagated. Yet too often, once trends are “defined” corporations, agencies, + media make the mistake of trying to force their way into them or worse yet, “own” them in their attempts at being cool. Historically, this has rarely ever worked without access to exorbitant budgets. And unfortunately, the faster trends change, the more carnage to marketing, branding, + advertising budgets lay in their wake.Ourgoal is to find out what’s truly going on inside the youth cultures of 13-25-year-olds on a local, regional, + global level. We work from the inside out, organically identifying the most influential components of new trends by being in the environments such trends are taking place, + then looking at it from different viewpoints + across cultures. You can walk past a big idea if you have your cultural blinders on.
Through insightful questions + a network of passionate knowledge seekers around the world, we record answers based on face-to-face question, + scientifically, analytically, + intuitively, put it altogether. The idea is to provide the tools from which to inspire others to make their own, most intelligent, decisions; to provide new correlations + ideas to the pieces needed most-but not to own a trend, rather, to become a part of it, + to shape it for yourself. It is this philosophy behind what we do that makes Label Networks stand apart.