Category: Uncategorized

Volcom Acquires Electric Visual Evolution for $25.25 Million -Label Networks Takes a Look at What This Means Where the Brand Ranks Among Youth Culture Opportunities for Growth Based on Demographics

On January 16th, Volcom announced their all-cash offer to acquire Electric Visual Evolution -one of the hottest sunglass brands in action sports, known for their lightening bolt logo. Under the terms, Volcom will pay Electric shareholders $25.25 million. Volcom says that Electric will remain a stand-alone brand as a subsidiary of Volcom.

%u201CWhich of the following affects you most in your daily life?” -Label Networks’ Humanitarian Youth Culture Profile Report Reveals Top Concerns Including Gas, Education, Domestic Violence, Economy, More

Label Networks has asked a very important question to North American youth culture markets: “Which of the following affects you most in your daily life?” Results are part of our new Humanitarian Youth Culture Profile Report (also known as the Green Marketing Report by subscribers) that looks at humanitarian, environmental, and lifestyle issues effecting young people mostly.

Direct-to-Consumer Continues to Be the Hot Ticket in New-School Retail as Gap Buys-up Athleta

Athleta, one of the more popular women’s activewear lines in North America, was purchased for $150 million in cash by The Gap.

Summer Tours Sponsorship Round-Up: Vans Warped Tour, Rockstar Energy Mayhem, Projekt Revolution, Rock the Bells VI, Download, Detour, Hootenanny, Lollapalooza

Busy summer music tour season ramps up with bands and sponsors in various North American multi-band, multi-stage tours featuring unique packages to attract specific audiences. Here’s the round-up.

Dragon Goes Private, Bucking Trends of Building-up to Get Acquired; Label Networks Looks at Youth Market Consumer Preferences for the Brand, Plus Data on the Size of Market, Spending Patterns, and Opportunities in Optical Lifestyle Accessories

Going niche may have been a strategically good move, however the real story lies within how the market has changed in terms of price points of sunglasses within youth culture, and the new size of market and opportunities presented by the growing importance of youth lifestyle accessories in general.

Pool Fashion Trade Show Becoming Leading Platform for Art- Designed-Brands and Specialty Boutiques Looking for Fresh Takes on Fashion and Alternatives to Streetwear

Art and Design came together at the Pool Fashion Trade Show in Las Vegas as brands ranging from small to large showcasing their unique collections came together in a platform that’s created passionate exhibitors and buyer experiences.

%u201CGothic & Lolita Bible” by Tokyopop Provides Insight Into the Victorian/Music-Inspired Japanese Street Fashion Trends Behind One of the Fastest-Growing Subcultures in America

One of the most distinct style trends in the world, and a source of inspiration among top designers such as Vivienne Westwood and Rei Kawakubo, the “Bible” provides details about the history, designers, top brands, and DIY trends of this growing subculture of lifestyle fashion.

MAGIC Fashion Trade Show Launches S.L.A.T.E. Show Inside South Hall for Juried Progressive Street, Skate, Surf Lifestyle Brands

Sub-shows within big trade shows are becoming attractive ways to deal with the niche directions of fashion, particularly when it comes to streetwear, urbanwear, denim, and progressive street/contemporary.

Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America’s Largest Running Tour

The formula for success the Vans Warped Tour is worth serious attention when you consider that it’s become the official rite-of-passage to American youth culture. The tour kicked-off in blazing heat to a sold-out capacity crowd last weekend, igniting the next break-out bands, unique sponsorship programs, and fashion styles.

Sports News Round-Up: ASR Launches”Virtue” Trade Show; Shaun White 4 Target Drops; RVCA X Cinelli X Barry McGee Pumps Fixed Gear Cycling’s Cool-Cache-Factor; Surfing in Summer X Games Nixed

Things are heating up in the land of action sports, with top pros turning big-box designers, fixed-gear cycling ramping up another cred-notch, surfing taking another hit, and yes, another “lifestyle” fashion show debuting.