Hours after posting the initial story about the potential Billabong takeover, last night came more news as Billabong and Nixon announced the partial sale, or 48.5% of Nixon, to Trilantic Capital Partners (not to be confused with Texas Pacific Group which put in a bid earlier in the morning for Billabong for $766 million). [...]
Ever since Billabong’s horrid December 2011 financial report of a drop of 44% for an all-time record low on December 19th, the surf brand has been under a microscope among financial advisors as to what’s next for the troubled action sports company. After the December report, Goldman Sachs announced a structure review, with [...]
No matter how artificially pumped-up mainstream fashion media says things are going economically speaking, the reality is that sourcing problems, new trends in discounting, and an entirely new generation of youth culture consumers who have spent their teens living in a recession, are changing the game of the industry. Stay tuned for more about this [...]
On February 3, 2012, Antenna Magazine posted not on their front page but rather, on their tumblr account, that they were done.
“After five years filled with traveling, amazing people and more laughs than should ever be allowed in a work environment, we’re sad to say that ANTENNA has been folded. We are proud of [...]
As social networks try to stay one step ahead of the largest market that uses the medium, it’s important to see which features are most important to specific demographics and why.
Fast-fashion retailer H&M is a brand to watch for changing tides of fashion and retail for many reasons when it comes to youth culture. First, when they hit hard times, as they have reported in the Q4 finances with a 15.3% drop in profits despite a much-hyped collab with Versace, it means the fashion industry [...]
C.R. “Craig” Stecyk III, the co-writer and production designer of “Dogtown and Z Boys” with Stacey Peralta, is debuting a digital film short called “Fin” as part of his collaboration with Hurley in a film series project capturing personages of Southern California. The soundtrack includes Social Distortion, Breakdown, Tommy Guerrero and Steve Alba and [...]
On December 26, lucky Target shoppers could check-out Shaun White’s latest collab with the big-box retailer, his home collection, featuring bedding, lamps, curtains, storage shelves, a skate rack, and other dorm-room friendly collectibles like a piggy bank.
This collaboration, designed with his brother Jesse, runs until June 2012 in stores and online with prices ranging [...]
The ability to repairs one’s own footwear is a concept that sustainability designers have been toying with for some time. Now, Eugenia Morpurgo, a design grad from Eindhoven, has created sneaker-like shoes that are easily repairable because the soles and uppers can be taken apart without dealing with adhesive glue.
The shoes are simple canvas [...]
On December 7th, PacSun’s Chief Executive Officer Gary Schoenfeld announced some big news. First that the mall-based action-sports-based chain would be closing 175-200 of its stores in the next 14 months, and that a 5-year $100 million revolving credit deal would be happening with Wells Fargo Capital Finance, and a $60 million loan funded by [...]
Youth Culture Studies
Now Available! 
Fresh data, analysis, images covering youth culture across the USA. Special sections: Advertising + Sponsorship; Eco + Humanitarian Issues-Green Marketing; Robust Sports Section; plus Fashion, Denim, T-shirts, Sneaker Culture, Entertainment, Technology, Music, Food + Bev, Energy Drinks, Auto, Magazines, Future Concerns. Download our FREE iPhone App or Android App.
