A Subscription to Label Networks Teen and Youth Culture Studies = All-Access to Proprietary Global Youth Consumer Insights Reports including Label Networks’ Primary Data, Stories, Images, Charts, Graphs, Detailed Analysis, and Forecasts

The Label Networks’ Youth Culture Study Subscription 2016: Based on thousands of interviews across the United States during primary seasons, our subscription provides a series of fresh consumer insight, analysis, and forecasts about how this savvy new generation has come into their own and are changing the landscape of where market trends are headed and why.

Topics covered include changes in spending patterns, top fashion, footwear, T-shirts, denim, and retailer preferences, plus the effect of influences from music, sports, entertainment, video gaming, the environment, social media and communication patterns, electronics, and technology, advertising and marketing effectiveness, future concerns, sustainability, among others.

With such significant changes in the economy, Label Networks’ subscription has become even more vital for brands needing to stay ahead of market changes. American youth culture still leads many trends across global markets, which is why Label Networks has become the source for brands, agencies, non-profits, and think tanks interested in lifestyle forecasts from leading youth culture  markets.

Previous Youth Culture Studies:

2015 Youth Culture Studies:

15th Annual Fall Youth Culture Study 2015:

New Fall Youth Culture Study Reveals Most Effective Advertising and Sponsorship Patterns, Social Networking, Digital Entertainment, Plus Revealing Trends in Action Sports, Music, Beverages, and Food

Fresh research and analysis released from Label Networks’ 15th Fall Youth Culture Study 2015 reveals new shifts in what youth markets think is effective advertising and sponsorship patterns that are redefining the way brands and organizations need to do business. The Study also includes the latest trends in social networking patterns, influences in music and entertainment, an entire section devoted to action sports specifically, plus the latest trends in beverages and energy drinks and fast food among 13-25-year-olds across the United States.

“In this Study, we unveil the significant shifts in entertainment preferences, influences from YouTube, social networks, music, and mobile phone culture and how young people utilize digital technology. There are also distinct differences with this new generation in what they consider effective advertising, marketing, and sponsorship pattern which makes this Study important for any brand or organization trying to reach youth culture today,” explains Tom Wallace, President of Label Networks, producers of the 15th Annual Fall Youth Culture Study 2015. “It is this type of information that is vital towards guiding brands and marketers to where and how they need to focus their strategies towards reaching a very tech- and advertising-savvy new demographic of young people.”

Greater access to different types of communication tools and digital technology have created many opportunities to reach new markets, but it’s also completely changed the perceptions of what young people, who have grown-up living a digital lifestyle, consider good advertising, marketing, and sponsorship. How brands and organizations communicate to this demographic through digital media, social networking, and entertainment requires new ways of thinking.

The 15th Annual Fall Youth Culture Study 2015 is unique in that it also delivers direct quotes from respondents across the country on what they believe is effective advertising and sponsorship, plus how and why (or why not) action sports fits within their lifestyles.

Highlights from the 15th Annual Fall Youth Culture Study 2015 Include:
•    Digital Entertainment and The Rise of YouTube, Video Preferences, Habits, plus Mobile Phone Culture and Communication Patterns and TV’s New Landscape
•    Technology and Effective Communication, Influences, Trends, How to Reach Youth Culture Markets
•    Advertising Effectiveness and Viral Marketing—What Works and What Doesn’t
•    Qualities Most Sought for Buying, plus New Revelations on Brand Loyalty
•    Key Effective Sponsorship Traits
•    New Top Music Subcultures, Crossover Genres, Downloading and Spending Patterns, and Marketing through Music
•    Quantified Shifts in Buying Habits and Greatest Influences in Purchasing Patterns
•    Preferences in Beverages, Energy Drinks, Fast Food, and Automotive
•    Top Future Concerns and Perceptions Capturing the Psychodemographics of Youth Culture Today
•    Social Networking Patterns—What’s the New Facebook
•    Video Gaming Trends, Platforms, Online
•    Music’s Impact on Youth Culture and Lifestyle Connectivity
•    Concerts, Festivals, Tours, and What Youth Culture Wants

15th Annual Spring Youth Culture Study 2015:

About the 15th Annual Spring Youth Culture Study 2015:

The 15th Annual Spring Youth Culture Study 2015 includes the freshest data and analysis available about today’s youth culture in the United States, plus unique forecasts that reveal how a much more diverse and entrepreneurial marketplace of young people is re-defining the way brands and organizations need to do business.

“We have seen dramatic shifts among today’s youth, especially in communication patterns and spending,” states Tom Wallace, President of Label Networks, the publishers of the Study. “Once again, today’s youth culture has either spent their entire teen years living in an economic recession or are in the midst of the ripple effects of various global crisis. But they are hopeful: This demographic is pushing forward the speed of change as trendsetters in technology and social media. New DIY attitudes and characteristics of what is valuable to their lifestyle is greatly influencing trends and how businesses need to respond.”

This tech-savvy generation living on the cusp of dramatic world change has actually carved out unique niches that have given rise to opportunities and whole new brands and industries.  The disruptive aspects are illustrated within this Study with new brand preference loyalties and ecommerce shifts, growing subcultures within fashion, sports, and entertainment, and attitudes that are re-shaping the shopping and spending habits, personal content creation, and new forms of communication.

“We have also included a robust section that illustrates youth culture’s most important Lifestyle Playgrounds ranging from music festivals to tattoo culture to skateboarding to blogging, and more. The results provide brands, retailers, agencies, and non-profits with an extraordinary amount of detail as to which segments they should be associated with and why, if they intend to connect with this marketplace effectively,” continues Wallace.

More specifically, the 320-page Study is based on thousands of interviews from a statistically representative sampling conducted within the beginning of 2015, providing the most current youth consumer insights available. Data is combined with comparative analysis that is written, illustrated, and designed for each topic by Label Networks’ Youth Culture Experts to provide a quick snapshot of key findings, including historical analysis, visuals, and pull-quotes for fast, effective forecasting.

The Study also measures those making content that connects to online communities that are gaining traction within youth culture, but are rarely rated in mainstream industry ratings because the entry point for these growing markets is off their radar. New and growing DIY subcultures on YouTube, mobile phones, in fashion or accessories, for example, can be more important to specific demographics than many people realize. It is for this reason that the 15th Annual Spring Youth Culture Study 2015 is a vital source for global brands seeking to map-out impactful and relevant strategies moving forward.

Key Highlights Include:
•    Fashion Preferences, Brands, Shopping Frequency, Patterns, Social Networking Influences, Retailers Stores, Online Preferences
•    Denim Report: Top Brands, Size of Market, Pricing Preferences
•    T-shirt Report: Importance of the T-shirt Marketplace in Youth Fashion, Top Brands, Size of Market, Buying Frequency, Pricing Preferences
•    Footwear Report: Top Brands, Sneaker Culture Trends, Shopping Preferences, Stores, Online Destinations
•    “What’s In Your Closet:” Insights Into What Young People Own Now and Plan to Buy in the Future
•    Shopping and Spending Patterns, Influences on Buying, Preference Changes
•    Social Media and Communication Patterns Including Blogging, Where Things Are Heading—The Next Social Media Platform and Why
•    Sports with Special Insider Report on Favorite Sports, Participation, Aspirations, Lifestyle Influences
•    The Lifestyle Playgrounds Report: Deep-dive Into How Youth Define Their Lifestyles and Key Influences
•    Retail Report: Retailers, Stores, Online Trends
•    Mobile Commerce and Online Shopping Patterns, Virtual Currency, Gift Cards
•    Demographics and the Growing Diversity of Youth Culture Markets and How this Impacts the Future
•    Spending Habit Shifts Reflected by the Post-Recession Generation
•    Mobile Phone Culture with Social Networking Patterns, Profile Features, Trends in Social Networks, Shifts in Social Media Patterns
•    Entertainment Shifts from YouTube, Movies, TV, Preferences
•    Accessories: What’s Vital to the Marketplace, Preferences, and Preferred Shopping Locations

2014 Youth Culture Studies:

14th Annual Fall-Winter Youth Culture Study 2014:

About the 14th Annual Fall Youth Culture Study 2014:

Highlights from the 14th Annual Fall Youth Culture Study 2014 Include:
•    Digital Entertainment and The Rise of YouTube, Video Preferences, Habits, plus Mobile Phone Culture and Communication Patterns and TV’s New Landscape
•    Technology and Effective Communication, Influences, Trends, How to Reach Youth Culture Markets
•    Advertising Effectiveness and Viral Marketing—What Works and What Doesn’t
•    Qualities Most Sought for Buying, plus New Revelations on Brand Loyalty
•    Key Effective Sponsorship Traits
•    New Top Music Subcultures, Crossover Genres, Downloading and Spending Patterns, and Marketing through Music
•    Quantified Shifts in Buying Habits and Greatest Influences in Purchasing Patterns
•    Preferences in Beverages, Energy Drinks, Fast Food, and Automotive
•    Top Future Concerns and Perceptions Capturing the Psychodemographics of Youth Culture Today
•    Social Networking Patterns—What’s the New Facebook
•    Video Gaming Trends, Platforms, Online
•    Music’s Impact on Youth Culture and Lifestyle Connectivity
•    Concerts, Festivals, Tours, and What Youth Culture Wants
•    The Latest, Most Important Eco-friendly or Sustainable Products Purchased
•    Brands They Consider Leaders in Eco-friendly Practices and Sustainability
•    Influences and Main Factors that Inspire Purchasing Eco-friendly or Sustainable Products
•    Spending Patterns and Growth on Eco-friendly and Sustainable Shopping Patterns, Fashion, Footwear among Youth Culture
•    Ratings Important Future Factors, Concerns
•    Humanitarian, Charity and Social Good Popularity
•    Non-profits and Volunteerism Preferences
•    Greenwashing vs. Brand Transparency in Advertising and Marketing
•    Thrift, ReUse, Upcycle Fashion and Footwear Trends and Buying Patterns
•    Wearable Technology in the Face of Sustainability
•    Importance of Made in America

To subscribe to this Study or request a presentation please contact Label Networks at info@labelnetworks.com; (323) 630-4000.

14th Annual Spring Youth Culture Study 2014.

14th Annual Spring Youth Culture Study 2014.

Key Highlights Include:
•    Fashion Preferences, Brands, Shopping Frequency, Patterns, Social Networking Influences, Retailers, Online Preferences
•    Denim Report: Top Brands, Size of Market, Pricing Preferences
•    T-shirt Report: Importance of the T-shirt Marketplace in Youth Fashion, Top Brands, Size of Market, Buying Frequency, Pricing
•    “What’s In Your Closet:” Insights Into What Young People Own Now and Plan to Buy in the Future
•    Shopping and Spending Patterns, Influences on Buying, Preference Changes
•    Social Media and Communication Patterns Including Blogging, Where Things Are Heading—The Next Social Media Platform and Why
•    Sports with Special Insider Report on Favorite Sports, Participation, Aspirations, Lifestyle Influences, Favorite Athletes
•    The Lifestyle Playgrounds Report: Deep-dive Into How Youth Define Their Lifestyles and Key Influences Ranging From Travel, Tattoo Culture, Music, Festivals, Sports, Blogging, Entertainment, Fashion, Photography, and More
•    Retail Report: What Excites Shoppers; Greatest Turn-offs, Key Retailers, Online vs. Store
•    Trends in Retail Leading Brands From Fashion to Electronics, Wearable Technologies, Designer Headphones
•    Mobile Commerce and Online Shopping Patterns, Virtual Currency, Gift Cards
•    Demographics and the Changing Diversity of Youth Culture
•    Spending Habit Shifts Reflected by the Recession Generation
•    7/24: Dedicated to How Teens and 20-Somethings Spend Their Time
•    Mobile Phone Culture with Social Networking Patterns, Profile Features, Trends in Social Networks, Shifts in Social Media Patterns
•    Beverages, Energy Drinks, and Sponsorship and Where the Landscape Is Evolving Most
•    Entertainment Shifts from YouTube, Movies, TV, Favorite Actors, Preferences in Genres
•    Magazines vs. Online Magazines, Preferences
•    Footwear, Sneaker Culture, Favorite Brands, Stores, Online Destinations
•    Accessories: What’s Vital to the Marketplace, Preferences in Backpacks, Headphones, Sunglasses, and Preferred Shopping Locations

Release Date: August 12, 2014: 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014:

Label Networks Presents 3rd Annual “Sustainability and the State of the Future Youth Culture Study” –Fresh Insights on How Youth Care, Buy, Act on Sustainability and Impacts for the Future

About the Study: Label Networks presents their 3rd Annual Sustainability and Youth Culture Study 2014, expanding from the years before featuring greater depth of consumer insights on youth trends towards sustainability, eco-friendly fashion and footwear buying habits, sustainability preferences, trends and actions towards sustainability, feelings about the environment, eco and sustainable shopping patterns, greatest influences, top brands, and how they feel about various sustainability issues effecting their lifestyles. The Study also comes with an entire section on Humanitarian Issues, volunteerism, key non-profits, and their concerns about the future.

Key topics include:
•    The Latest, Most Important Eco-friendly or Sustainable Products Purchased
•    Brands They Consider Leaders in Eco-friendly Practices and Sustainability
•    Influences and Main Factors that Inspire Purchasing Eco-friendly or Sustainable Products
•    Trends from What is Considered Eco-friendly or Sustainable
•    Spending Patterns and Growth on Eco-friendly and Sustainable Shopping Patterns, Fashion, Footwear among Youth Culture
•    What Steps the Marketplace is Taking to Change their Lifestyles
•    Ratings Important Future Factors, Concerns
•    Humanitarian, Charity and Social Good Popularity
•    Non-profits and Volunteerism Preferences
•    Greenwashing vs. Brand Transparency in Advertising and Marketing
•    How Young People Communicate Sustainability Issues
•    Thrift, ReUse, Upcycle Fashion and Footwear Trends and Buying Patterns
•    Wearable Technology in the Face of Sustainability
•    How Young People Buy, Act, and Care
•    Importance of Made in America

Historic Study Access:  About the Fall Youth Culture Study 2013:

Label Networks’ 13th Annual Fall Youth Culture Study 2013.

About the Fall Youth Culture Study 2013:

New Fall Youth Culture Study Reveals Shifts in Effective Advertising and Sponsorship, Social Networking, Technology and Communication Patterns, Digital Entertainment,

Plus Market Opportunities and Trends in Fashion, Sneaker Culture, and Music

Highlights from the 13th Annual Fall Youth Culture Study 2013 include:

  • Digital Entertainment and The Rise of YouTube, Video Preferences, Habits, plus Mobile Phone Culture and Communication Patterns and TV’s New Landscape
  • Technology and Effective Communication, Influences, Trends, How to Reach Youth Culture Markets
  • Advertising Effectiveness and Viral Marketing—What Works and What Doesn’t
  • Qualities Most Sought for Buying, plus New Revelations on Brand Loyalty
  • Key Effective Sponsorship Traits
  • Favorite Fashion Brands and Stores, Shopping Patterns and Trends, plus Fashion and Style, What’s In Your Closet
  • Least Favorite Fashion Style and Least Favorite Brand
  • Favorite Retailers and Shifts in Buying
  • Special T-shirt and Denim Reports, Top Brands, plus Brands Losing Marketshare and Why, Frequency of Buying, and Changes in Spending Patterns
  • Footwear, including Sneaker Culture as influenced by Youth Preferences
  • Retailer Preferences, Types of Stores, and Online
  • Accessories for Key Styling, Plus Least Favorite
  • Backpacks and Favorite Brands
  • Sunglasses and Favorite Brands
  • New Top Music Subcultures, Crossover Genres, Downloading and Spending Patterns, and Marketing through Music
  • Quantified Shifts in Buying Habits and Greatest Influences in Purchasing Patterns
  • Preferences in Beverages, Energy Drinks, Fast Food, and Automotive
  • Top Future Concerns and Perceptions Capturing the Psychodemographics of Youth Culture Today
  • Social Networking Patterns—What’s the New Facebook
  • Electronics with Greatest Lifestyle Influences
  • Video Gaming Trends, Platforms, Online
  • Music’s Impact on Youth Culture and Lifestyle Connectivity
  • Concerts, Festivals, Tours, and What Youth Culture Wants

About the 13th Annual Spring Youth Culture Study 2013:

Spring Youth Culture Study 2013–Release date: March 19, 2013. 

Label Networks’ 13th Annual Spring Youth Culture Study Reveals “Recession Generation” Sparking DIY Subcultures with New Industries, Brands, Influences, and Market Trends

Key Highlights Include:

  • Fashion Preferences, Brands, Shopping Frequency, Patterns, Social Networking Influences, Retailers, Online Preferences
  • Denim Report: Top Brands, Size of Market, Pricing Preferences
  • T-shirt Report: Importance of the T-shirt Marketplace in Youth Fashion, Top Brands, Size of Market, Buying Frequency, Pricing Preferences
  • “What’s In Your Closet:” Insights Into What Young People Own Now and Plan to Buy in the Future
  • Shopping and Spending Patterns, Influences on Buying Household Goods, Beauty, Preference Changes
  • Social Media and Communication Patterns Including Blogging, Where Things Are Heading—The Next Social Media Platform and Why
  • Sports with Special Insider Report on Action Sports: Favorite Sports, Participation, Aspirations, Lifestyle Influences, Favorite Athletes
  • The Lifestyle Playgrounds Report: Deep-dive Into How Youth Define Their Lifestyles and Key Influences Ranging From Travel, Tattoo Culture, Music, Festivals, Sports, Blogging, Entertainment, Fashion, Photography, Faith-Based Groups, and More
  • Retail Report: What Excites Shoppers; Greatest Turn-offs, Key Retailers, Online vs. Store
  • Trends in Retail Leading Brands From Fashion to Electronics, Wearable Technologies, Designer Headphones
  • Mobile Commerce and Online Shopping Patterns, Virtual Currency, Gift Cards
  • Downloading Habits in Entertainment, TV, Movies, Streaming
  • Demographics and the Changing Diversity of Youth Culture
  • Spending Habit Shifts Reflected by the Recession Generation
  • 7/24: Dedicated to How Teens and 20-Somethings Spend Their Time
  • Mobile Phone Culture with Social Networking Patterns, Profile Features, Trends in Social Networks, Shifts in Social Media Patterns
  • Beverages, Energy Drinks, and Sponsorship and Where the Landscape Is Evolving Most
  • Entertainment Shifts from YouTube, Movies, TV, Favorite Actors, Preferences in Genres
  • Magazines vs. Online Magazines, Preferences
  • Footwear, Sneaker Culture, Favorite Brands, Stores, Online Destinations

Subscriptions to Label Networks also include:

1) 4th Annual Sustainability and the State of the Future Youth Culture Study 2015

2) 15th Annual Fall Youth Culture Study 2015

3) The 3rd Annual “Sustainability and the State of the Future Youth Culture Study 2014

4) Subscriber-Only Reports : To keep subscribers up-to-speed between Study release dates, a subscription also includes on-going in-depth Subscriber-Only Reports posted throughout a 12-month subscription.

Subscriber-Only Reports are based on various trends and new emerging markets taking place in global youth culture industries. They are posted in a timely fashion for actionable insights, and then highlighted in the Newsletter delivered via email each Wednesday.

These reports include our own proprietary data, charts, graphs, and/or fresh street photography from Label Networks researchers and reporters, plus specific in-depth analysis on timely topics, additional cross-tabulations of Label Networks’ data, and always in-depth analysis about specific demographics and market segments to provide key insights for subscribers.

3) Historic Global Youth Culture Studies: Over the years, Label Networks has conducted consumer insights studies, gathering our own primary data, from a multiple of cultures and languages. Subscribers get access to our historical Global Studies including China, Japan, and 5 Western European Countries.

4) Weekly Newsletter, Daily Stories: Label Networks delivers a newsletter each Wednesday via email to keep subscribers up to speed on latest news, trends, and information about global youth culture markets. The site www.labelnetworks.com is also updated daily with free and subscriber-only stories and images.

Label Networks also offers other Services and Presentations/Seminars.

 

 

 

 

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