Over the past several years, downtown LA’s fashion district has become a hub for a growing number of showrooms and brands, particularly men’s brands, but was often overlooked within the fashion industry. This week, several of the showrooms in the area including The Ntwrk Agency, The FNDTN, The Park, and Flagship got together and decided […]
New Los Angeles Men’s Market Event–Seeing Fashion via Showrooms
Microsoft T-shirts Bring Retro Geek to the Forefront with New Collection
In an attempt to get back at Apple’s Mac vs. PC campaign, Microsoft launches a T-shirt collection aimed at appealing to retro PC geeks.
Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?
Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.