MMA, Ultimate Fighting, Motocross, and fashion take center stage at the debut of ASR’s new show called Virtue. Label Networks was there to capture the dark glam coming that’s created an entirely new subculture of its own.
New Sports Trends Impacting Youth Culture Lifestyles Indicate Changing Marketplace Especially for Skateboarding, Rise of Fixed Gear Cycling, Aggressive Inline, Other Sporting Cultures
Two weeks ago, we were quoted in USA Today in an article that the newspaper was working on regarding a story that noted Tony Hawk was the highest recognized athlete among young people. This, to them, marked a serious change in sports. At Label Networks, we have been tracking so-called youth sports or action sports since our inception and even before that, personally, as the former senior editor of Snowboarder Magazine. In the article, I was quoted for saying that it’s “not uncommon” that action sports heroes would rank higher within certain demographics than football, basketball, and baseball players.
Coachella Music Arts Festival Kicks-off Summer Styles with a Nod to Retro, Rave, Boho, Bathing Suits, Unofficially Making It THE Place to Spot Upcoming Summer Trend-Part 1
As the first festival of the summer circuit, Coachella Valley Music and Arts Festival produced by Goldenvoice, which took place last weekend April 25-27 in the blazing sun on the polo fields of Indio near Palm Desert, has become the unofficial kick-off point to summer season fashion.
Sports Influences through UFC and MMA Have Created a New Subculture via Design Graphics, Brands, and Industry Players in Street Fashion Today
Sports often inspires new fashion subcultures and one of the hottest coming is from the Inland Empire combined with MMA creating a darker motif and tattoo-heavy look (not to be confused with the glam Ed Hardy version) that’s created an entirely new subculture of its own.
Sneaker Kingpins Nike and Adidas Go Head-to-Head Creating New Footwear Designs for the Olympics Sure to Impact Sneak-Freak Culture; Plus Latest IOC Moves to Attract”Teens” in Another Ill-fated (and Named) Campaign
Things are heating up for the Beijing Olympics next month, including the launch of some 53 different sneaker designs from the titans of footwear, plus an update on how the IOC missed the youth culture boat again.
Car Culture in America Is Changing Fast Thanks to a New Generation of Drivers Taking the Wheel on What's Important and Why, and Reinventing the Industry Altogether
Fresh results from Label Networks' Fall Youth Culture Study 2008 indicate automotive changes among youth culture continue to carve out new trends and ideas that for some reason the auto industry (and corresponding agencies) simply don't get.