This isn’t just another graffiti or street art book. Based on unique themes created by writer Carlo McCormick and a team of urban art aficionados, this book is a keepsake on why street art is taking place across the world.
%u201CBeautiful Losers” Reveals the Creative Ethos Connecting Street Art, Sport, Punk, and the DIY of Today’s Youth Culture Often Sought After by Corporate Brands
Now that it’s out on DVD, this is a must-have documentary for brands and fans trying to get a grip on the influence of street art, lifestyle, and communication among youth culture in the USA today.
Sports News Round-Up: ASR Launches”Virtue” Trade Show; Shaun White 4 Target Drops; RVCA X Cinelli X Barry McGee Pumps Fixed Gear Cycling’s Cool-Cache-Factor; Surfing in Summer X Games Nixed
Things are heating up in the land of action sports, with top pros turning big-box designers, fixed-gear cycling ramping up another cred-notch, surfing taking another hit, and yes, another “lifestyle” fashion show debuting.
Olympic X Games Gold Medalist Shaun White Moves on to Target Deal as Volcom Contract Expires; Trend Continues as Mass Retailers Gobble-up Action Sports' Label Networks Reveals Data on Where Volcom Ranks in Youth Culture Fashion Preferences What This Means for Target
It's not all that surprising that Target Corp. would want an icon like Shaun White. As an Olympic gold medalist in 2006 in Snowboarding SuperPipe, X Games Gold medalist in Vert Skateboarding and Snowboarding SuperPipe, video game character, and 10-year-contract holder with snowboarding's largest brand Burton, to get the Flying Tomato on a contract may mean big business towards reaching youth culture. Or clearly Target thinks so. And they may be right.