Coca-Cola is no stranger to marketing tactics utilizing core streetwear brands, retailers, and events to pump-up their cred-factor to a global youth culture that has far more choices in beverages than ever before, but their latest moves illustrate an even stronger push into niche markets. First, Coca-Cola is a part of a live event to […]
Coca-Cola’s Core Marketing Crossovers: New Glass Partnership Introduced at Colette, Paris, Plus Collabs With Human Made X Nigo X Beams and New Era, Again
Retail Round-up: A Bathing Ape Sells to China’s I.T for a Relatively Low $2.8 Million; Top Teen Retailers Halt Monthly Same Store Sales Reports; Tommy Hilfiger Launches Pop-up Prep World and Tour; Gap Shake-up
Evolution of retail landscape continues with interesting acquisitions, financial reporting. and new collections hoping to match economic changes in youth culture markets.
Billbong’s Swimsuit Fashion Runway Show at Design for Humanity Showcases Homage to Roots Plus Modern Elements
One of the more modern swimsuit shows we%uFFFDve attended, Billabong%uFFFDs Design for Humanity show illustrated their design team%uFFFDs cut-and-sew expertise.
Billabong’s Design for Humanity Featuring a Surf Fashion Runway Show, Fischerspooner, Kid Sister, Live Art, and Charity Rocks the Paramount Backlot Studios
In its 4th year, DHF raises money for another worthy cause -Invisible Children -while creating a memorable event that combines many aspects of youth culture lifestyle.
Class at ASR–The New Jewel of a Fashion Trade Show that May Outshine It%uFFFDs Big Brother
Modern, ambiant, European-vibe makes this alternative mix of action sports, street, and upper street fashion trade show a strange and intriguing new concept for ASR.
Coachella Music Arts Festival Mixes Pioneering Performers from Prince to Portishead with Burgeoning Artists Like Metric, Data Rock, and Hot Chip, Resulting in a Ripple-Effect that Will Impact Music Culture
As the first festival of the summer circuit, Coachella Valley Music and Arts Festival produced by Goldenvoice, which took place last weekend April 25-27, is where you’ll see a good chunk of the bands that will be doing the festival circuit this summer. It’s also the place where new up-and-coming bands, particularly in the indie rock genre, electronica, rave, and synth are showcasing for the first time in front of larger audiences, particularly internationally as a lot of these bands will hit up the European festival circuit later in the summer.
Coachella Music Arts Festival Kicks-off Summer Styles with a Nod to Retro, Rave, Boho, Bathing Suits, Unofficially Making It THE Place to Spot Upcoming Summer Trend-Part 1
As the first festival of the summer circuit, Coachella Valley Music and Arts Festival produced by Goldenvoice, which took place last weekend April 25-27 in the blazing sun on the polo fields of Indio near Palm Desert, has become the unofficial kick-off point to summer season fashion.