Youth culture markets of 13-25-year-olds aren’t as much in shock-and-awe about the failing economy (and government) as you may think. This DIY generation kicked-in their survival tactics long ago. See what cause-marketing campaigns would make the most difference to them.
Top Concerns in Youth Culture Reflect Differing Opinions than Mainstream Media Reports
Meeting John Fluevog of”John Fluevog” Shoes
In a rare interview with the iconic footwear designer/CEO, Label Networks captures the story behind the cult status of John Fluevog Shoes; plus what went down at the 5th anniversary of the Melrose Fluevog store in Los Angeles.
Imprint Culture Lab Sponsored by Bread & Butter Brings Out the”Cult” in Pop Culture
With topics ranging from the Cult of Gaming, Cult of Transportation, Cult of Fashion Collaboration, and Cult of Crafts, this was a must-attend event for anyone working in the industries of pop (cult)ure. Part 1.
Japanese Dekotora Subculture of Illuminating Trucks Gives New Meaning to Pimp My Big Rig
In the United States, the after-market car market continues to grow as an important subculture within various demographics, with individualism expressed through one’s ride becoming an important way to make a personal statement. Coming from Japan, the Drifter scene has also had a great influence on car culture in America with competitions scattered now throughout the country. But the latest evolution, as documented by writer and photographer Tatsuki Masaru in his new book “Dekotora,” which means a truck decorated with illuminations, is the growing fascination of truck drivers across Japan who pimp their big rigs with massive neon lights on the outside and luxury interiors on the inside.
Car Culture in America Is Changing Fast Thanks to a New Generation of Drivers Taking the Wheel on What's Important and Why, and Reinventing the Industry Altogether
Fresh results from Label Networks' Fall Youth Culture Study 2008 indicate automotive changes among youth culture continue to carve out new trends and ideas that for some reason the auto industry (and corresponding agencies) simply don't get.