Tag: fit

When you go into a store to buy clothing, what influences you the most in your purchasing decisions? -Fresh Data from Label Networks’ Spring Youth Culture Study 2011

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As part of a robust section on Fashion from the Spring Youth Culture Study 2011, we take a look the results to one question on in-store influences and what’s most important to youth when it comes to shopping.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.