Urban mixes with prep are clearly on the rise, but then again, youth’s love of Goth also makes these areas of MAGIC fashion trade show a wild ride.
GPS Mobile Games In Japan May Lead the Way to New Methods of Advertising in the USA
With a million users already, Colonial Lifestyle Plus GPS Game by Colpol has tapped into a new way to get smart phone users in Japan traveling to various locations, among other things.
What Electronic Device Can You Not Live Without?” -Differences among 13-30-year-olds Indicate Big Changes on the Horizon
More important than ever before is knowing key electronics among youth culture as spending patterns have shifted towards electronics as a major component to personal style, communication, and entertainment.
China Denim Market -Surprises in Top Brands, Buying Power, Spending among Youth Market
In Label Networks’ 3rd annual China Youth Culture Study covering 15-30-year-olds across Beijing, Shanghai, and Guangzhou, despite the global economic downturn, there are new markets with great possibilities for fashion brands, particularly denim.
Snowboarding vs. Skateboarding: What’s It Take to Get the Next Gen Involved
Comparing Label Networks’ data on both sports, this story shows the potential crossover and where things are heading for capturing a new generation of riders/skaters.
14oz. Magazine Launch from Berlin’s”Store of the Year” Brings Welcomed Retail and Brand Portfolio Concepts Together
Co-founded by Karl-Heinz Muller of Bread & Butter, 14oz. as a store and now magazine feature a 360 view of style, credibility, brand lifestyles, and customer experiences.