The change has come where youth markets’ savvy tech usage = future branding, marketing, and communication success.
Top Concerns in Youth Culture Reflect Differing Opinions than Mainstream Media Reports
Youth culture markets of 13-25-year-olds aren’t as much in shock-and-awe about the failing economy (and government) as you may think. This DIY generation kicked-in their survival tactics long ago. See what cause-marketing campaigns would make the most difference to them.
Green Marketing Youth Culture Perceptions:”Do you feel that companies are actually making a change by saying they are”Green” or do you think it’s just advertising?” Fresh Results from Label Networks Provides Insight
Each year, Label Networks asks a series of questions to a representative sample of thousands of young people ages 13-25 about their perceptions, influences, and concerns as it pertains to humanitarian issues, green marketing, the environment, “green” sponsorship effectiveness, volunteerism, among other similar topics.
Denim Style Trends for Summer Fall ’08 for Youth Culture Markets Differ from What Some Expect in the Industry as Different Influences Price Points Determine Directions
Trends in denim preferences for this summer and fall will be greatly affected by how denim brands re-define their meaning of “premium” and adjust price points that attract the greatest percentage of targeted buyers, and what young people consider fashionable moving into the new season.
X/Y Tribes in the House: How Entertainment Venues, Runway Shows, Retail Spaces Need to Address the Importance of Attracting Today’s Youth Culture Markets
Entertainment venues, like any other industry trying to be relevant by 2010, need to address the importance of attracting youth culture markets, namely 13-25-year-olds.
Youth Culture Fashion Redefines Itself with Adaptations to Street, Urban, Urban Superior, and Contemporary, Providing New Dangers to Brands Getting Profiled
Revealing discoveries from fresh research quantifies which former top brands are now tumbling and why, who’s the new kid on the block, and how economic shifts are influencing spending patterns, preferences, even fashion classifications.