Japan continues be a hotbed target for Volcom as they continue to move internationally, however as we’ve studied, the street fashion scene, especially in Tokyo, is far different than what you’ll find anywhere else.
Volcom Buys It’s Japanese Distributor, Plus How the Street Fashion Scene Differs in Japan vs. USA
H&M X Rei Kawakubo from Comme des Garcon-New Collection to be Released in November in Connection with Opening of H&M Store in Japan
On April 3, the fast-fashion retailer H&M announced it had officially chosen Rei Kawakubo from Comme des Garcons to create the next designer collection coming out November, 2008. H&M, which has become known for producing “masstige” collaborations by bringing top-end designers and celebs to create limited-edition collections (i.e. Stella McCartney, Isaac Mizrahi, Madonna) at lower price points for the “masses” said in the statement that they have always wanted to have Rei Kawakubo on board as a guest designer.