Another reason why sometimes well thought-out pop-up shops in key locations work.
Quiksilver%uFFFDs New Pop-up Shop In Santa Barbara%uFFFDs Famed Blue Beetle Gives Cred to Surf Culture and the Brand
Historic Reunion of the Z-Boys Skate Team Attracts Fans of Surfing and Skateboarding to THELABELLAB Exhibition”The Z-Boy Show -Direct from the Source”
A rare gathering of the OG’s of Dogtown attracted hundreds of fans who came out to see the retrospective photography, art, decks, boards of the Z-Boys, and pay homage to the team that started the movement of skateboarding.
WeSC, the Street-Contemporary Fashion Brand from Sweden, Featured Top Activists’ Artists in an Well-Curated Art Show at Robert Bergman Gallery Attracting a Who’s-Who List of Street Artists, Action Sports Industry, and Press
We Are the Superlative Conspiracy (WeSC) is a fast-emerging street fashion apparel brand with collections ranging from denim, dresses, tops, button-downs, jackets, and unique accessories -including designer headphones -which may well be accounted for by their reputation for creative grassroots marketing and branding campaigns. On March 1st, following the opening day of the new street and contemporary fashion trade show Class (see next story for details), WeSC launched an exhibition of the artwork created by the artists from their flock of “We Activists” -someone that is extremely good at what they do (but not necessarily famous) and chosen by WeSC to represent the brand in their own way–in a well-curated art show at Bergamot Station at the Robert Bergman Gallery in Santa Monica, CA.