We Are the Superlative Conspiracy (WeSC) is a fast-emerging street fashion apparel brand with collections ranging from denim”, dresses, tops, button-downs, jackets, and unique accessories -including designer headphones -which may well be accounted for by their reputation for creative grassroots marketing and branding campaigns. On March 1st, following the opening day of the new street and contemporary fashion trade show Class (see next story for details), WeSC launched an exhibition of the artwork created by the artists from their flock of “We Activists” -someone that is extremely good at what they do (but not necessarily famous) and chosen by WeSC to represent the brand in their own way–in a well-curated art show at Bergamot Station at the Robert Bergman Gallery in Santa Monica, CA.
The show came to life mainly from the work of We Activist Alex Prager, who featured with her large over-sized color photos. “I wanted to do this show and it took a couple of years to actually bring it all together,” explained Alex. “There are many We Activists that are artists, but the kind of art that many of us do is something different for some galleries, but pieces sold before the show was even officially opened.”
The event not only sold art on opening night, which many galleries consider to be a rare occurrence, but it ended up attracting a massive crowd of people in street fashion and art, as well as action sports industry players and Fuel TV. This was because some of the artists, such as Jason Lee, actor and photographer, are also from the skateboarding industry. Jason, along with others at the show such as Chris Pastras and Clint Peterson, are a part of the Stereo Sound Agency skateboard company (which Jason founded).