Despite the state of retail hitting a serious low-point in the last 2 months, there are some aspects of the landscape that are going strong from a youth culture perspective, which illustrates where the potential lies in the future.
Tag: shopping
Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture
The differences with fashion in youth culture markets vs. older markets (those 26 ) is that trends often come from the bottom-up, rather than from the 26 top-down. What we mean is that young people tend to pick up their ideas for fashion from each other, from utilitarian means, out of necessity, from the streets, grassroots word-of-mouth awareness, or their surroundings in general, rather than from the latest trends dictated by fashion houses, advertising, or marketing efforts on TV as a prime example.
China Youth Culture Online Shopping Habits: Fresh Data on Patterns Traits in Youth Culture Across Beijing, Guangzhou, Shanghai Reflect Demographic Differences Opportunities Among World’s Largest Consumer Marketplace
In honor of Chinese New Year, this week Label Networks takes a look at many important characteristics and preferences among 15-25-year-olds in China, particularly among the middle-to-upper class across Beijing, Guangzhou, and Shanghai, based on fresh results from our 3rd annual China Youth Culture Study 2008. Overall, when compared with our other Global Youth Culture Studies, including Europe, Japan, and North America, the changes from China past studies have been the most significant, indicating that China is the marketplace undergoing the greatest changes across the board.
SneakPeakInside Label Networks’ Presentation”Global Youth Street Culture Fashion Trends” at MAGIC February 13 14th -Topic: What to Expect on the State of Retail Youth Culture Markets
One of the most important sections of Label Networks presentation, “Global Youth Street Culture Fashion Trends” taking place in the South Hall at MAGIC International Fashion Trade Show February 13 and 14 in Las Vegas, is the section within our presentation about what’s going on with the state of retail. Given the difficult economic climate, when it comes to retail and reaching global youth culture, many mass retailers have expanded outside of their usual territory, while smaller boutiques, in particular web boutiques have found strong niche consumer bases that are effectively reaching the marketplace, and in effect changing up the business of fashion.
China’s Blogging Culture: Label Networks’ New Data Reveals Significance of Blogs among 15-25-year-olds in Shanghai, Beijing, and Guangzhou
Blogging has impacted North American and European youth culture tremendously in the past 5 years, but where it’s really making a new impact is among the millions of young people in Asia -especially in Tokyo, Seoul, Singapore, and China’s most vibrant cities of Shanghai, Beijing, and Guangzhou. In this story, Part 2 of online patterns across China
Tokyo’s Top Retailers, Harajuku La Foret Shibuya 109 Get Overhauled with New Online Avatar Features, Additional Boutique-Label Networks’ Japan Data Reveals Favorite Retail among Youth Culture Where Changes Could Capture Marketshare
The prime locations for seeing the top designs of Harajuku Girl street fashion are obviously in Harajuku, an area of Tokyo between Shinjuku and Shibuya, and can be seen the minute you step out onto the train platform at Harajuku Station on your way to Takeshitadori -a narrow street packed with young people buying up various kinds of apparel, footwear, and accessories.
Japan’s Retail Warrior Uniqlo Steps-up Its Digital Shopping Integration on Its Way to Becoming”The New Gap but Different” -Label Networks Profile Data on the Store/Retailer Quantifies How Success Came to Be
China Leads Trends in Producing Super Cool-Looking Credit Cards with Mini-Me Versions, Scented, Hello Kitty, Pepsi Graphics to Entice Young Shoppers
Online Shopping Pattern Changes among American Youth Culture Reveal New Patterns, Opportunities, Insight on Where Things are Headed Next
Despite the shape of the economy today, shopping patterns online among 13-25-year-olds in North America are on the rise among specific demographics, as revealed in Label Networks upcoming Global Youth Culture Spring Study 2008, to be released next month. In this story, we concentrate on one segment from a series of questions about online preferences, habits, and purchasing patterns based on the question, “Compared with 6 months ago, how frequently are you shopping online?”