The usage of QR codes has again come into play in a unique fashion when it comes to increasing brand awareness, this time with the legendary shoe brand Fluevog and the introduction of QR codes on the heal that allow buyers to watch a video clip of how their shoe was made.
Puma’s relationship with BMW since 2004 has been one an interesting example of a unique collaboration of a sneaker/apparel brand with automotive. Both have gained exposure in cross-pollinating their consumer bases by being involved with each other’s brand strategies and marketing. And now, Puma and BMW Motorsport has announced a massively extended partnership.
In this [...]
On the day that David Beckham’s briefs collection debuts in London’s flagship H&M and just a week after financial reports of H&M’s 15.3% drop in profits in Q4, H&M announced their winner in their new H&M Design Awards 2012 as Stine Riis, a 28-year-old grad student from London College of fashion.
Like H&M’s [...]
With the theme High Fidelity, Bread and Butter Berlin which ran from January 18-20, 2012 at the Berlin Tempelhof Airport exceeded expectations in many ways including the high volume of attendees despite economic hard times across Europe.
One of the leading fashion trade shows in the world, Bread & Butter is a key show [...]
One of the best parts of ISPO’s winter fashion trade show in Munich, Germany, is the presentation of their ISPO BRAND NEW awards which go to some of the most innovative, technical, and in some cases, humanitarian and fashionable start-up products in the world. ISPO Brand New Awards is the world’s largest start-up competition [...]
Burberry Prorsum Photos by Davide Maestri
Milan menswear fashion runway shows going on and Berlin about to explode with fashionistas with Bread & Butter Berlin, Bright, and Mercedes-Benz Fashion Week, we took a look at what’s going on in menswear and found interesting correlations to streetwear and vice versa.
Burberry is coming off [...]
Bread and Butter Berlin has become one of the top trade shows in the world and often the one that many other trade shows most try to emulate. Their attention to details in terms of transforming their environment, the Berlin-Tempelhof Airport, is nothing short of an architectural wonder at each show. Taking place January [...]
H&M, the fast-fashion retailer from Sweden, has been forging ahead with some interesting collaborations with various top designers over the years, and capturing the hearts and wallets of youth culture across the United States, as indicated in our Youth Culture Studies.
On February 2, in 1,800 H&M stores, the David Beckham collaboration for [...]
eBay Pop-up shop in London’s West End turns shopping into an ironic mix of m-commerce in brick ‘n mortar. Photo by Getty Images.
In a very interesting move by eBay, their pop-up shop that started December 1 in London’s West End high street district may have tapped into [...]
The much-anticipated cult hit book series and movie from Sweden is being remade into English, inspiring an entire hardcore girl collection via H&M.
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