It’s been one of those “Euro’s vs. Americans” heated debates that lasted an ugly 2 years until finally, selling the brand proved to be the only best option. Here’s the story.
Finally, Quiksilver Sells Rossignol, But Takes a Bath on the Transaction
Winter X Games Wraps Up with Show-stopping Performances by Shaun White, Gretchen Bleiler; Label Networks Compares Sports in X Games to Favorite Sports to Watch Among Youth Culture
It was a crazy action sports weekend with ASR and Agenda ending in San Diego, and the Winter X Games wrapping up Sunday, January 27th in Aspen. As snow blanketed the mountains in Colorado, ESPN delivered a tight package of winter action sports drama with Shaun White stomping the Men’s Superpipe with a frontside big air, front and backside 1080’s, and a frontside 1260 at the very bottom of the pipe, beating out Japanese phenom Ryo Aono.
Youth Olympic Games Narrow Prospect Cities to Moscow Singapore Olympics Try to Get Relevant, Connect with Urban Culture; Launch of the YOG Winter Games (without Snowboarding)
While I may be the only one who’s reading the International Olympic Committee Reports these days about the launch of the Youth Olympic Games, there’s some fresh news to note that again makes the Olympic Committee sound incredibly antiquated. As we’ve noted in the stories below as we continue to track what’s going on with the development of the Youth Olympic Game movement (YOG), new revelations by the old-boys network has come to light in a recent report.
New Sports Trends Impacting Youth Culture Lifestyles Indicate Changing Marketplace Especially for Skateboarding, Rise of Fixed Gear Cycling, Aggressive Inline, Other Sporting Cultures
Two weeks ago, we were quoted in USA Today in an article that the newspaper was working on regarding a story that noted Tony Hawk was the highest recognized athlete among young people. This, to them, marked a serious change in sports. At Label Networks, we have been tracking so-called youth sports or action sports since our inception and even before that, personally, as the former senior editor of Snowboarder Magazine. In the article, I was quoted for saying that it’s “not uncommon” that action sports heroes would rank higher within certain demographics than football, basketball, and baseball players.