Bread and Butter’s High Fidelity Theme for January 2012.

Each year, Bread & Butter Berlin fashion trade show is known for its unique themes and outstanding ability to create a space that attracts the top brands, especially across Europe in streetwear, denim, urbanwear, and higher-end designer contemporary.

For the upcoming January 18-20, 2012 show, to take place at the cool Aiport Berlin Tempelhof, the theme is High Fidelity, featuring a thermometer measuring the heat past 10 and into 11 as the show turns on for it’s 11th bi-annual fair.

According to Bread & Butter, the theme and its protagonists are all about High Fidelity: “Just good does never suffice, the aim is improvement, to always go one level higher! BREAD & BUTTER marked a decade with industry-shaking changes and the most striking shows!

Ten great years of maximum fun and profit: outstanding brands, creative presentations, astonishing art and business concepts, the most unique and inspiring venues, breath-taking music acts and thrilling nights, and service on the highest level. Brands, buyers, artists, creatives, marketing experts, press representatives and opinion leaders believe in what we are doing: the BREAD & BUTTER Community is bonded by trust! Treue, fedelt’, fidelidad, fid’lit’… FIDELITY!

But how can you go further on the scale from one to ten? Exactly: we go to eleven, because… ELEVEN IS ONE LOUDER!

The creative power of the BREAD & BUTTER Community is high voltage! We are High Fidelity in all we do – business and entertainment.”

The show High Fidelity Bread & Butter will feature a carefully edited portfolio of the world’s leading Street and Urbanwear brands, including newly integrated area concepts D.O.C.K., Treasury, and the L.O.C.K. Fire Dept.

Stay tuned for more soon.