Bread & Butter has made an announcement today, June 8, 2015, regarding a new investor for the trade show, Zalando. Zalando is the Berlin-based online platform for fashion.
With the help of Zalando, insolvency proceedings should be closed by 1st October 2015. The BBB team and concept and Zalando are a very good match, and together they want to further develop Berlin as a fashion location. The content of a new BBB concept from 2016 on is already worked on and will be communicated later this year. The present focus is on the BBB summer event that will take place as planned from 7th- 9th July 2015 at the airport Tempelhof.
Insolvency administrator Christian Graf Brockdorff/ BBL Bernsau Brockdorff & Partner sees the entry of Zalando as a confirmation of the course taken with BREAD & BUTTER:
“We were always convinced of the appeal of the BREAD & BUTTER fashion event and trademark. This is why we have supported the continuation. With the new investor on board, the future of it all is now secure and BBB can be lead out of insolvency this year. I would like to thank Karl-Heinz Müller and the BBB team as well as the Centuros consultancy for their support in reaching this goal.”
The terms of the deal and size of the investment have not been disclosed. In addition, more information will be coming shortly regarding details about the concept for the upcoming July show, which could include the idea once again for open-doors for consumers.