Fresh data from LN’s Summer Youth Culture Study illustrates new preferred ways that 13-30-year-old’s would like to shop. Dynamic changes show great marketing possibilities.
Examining the Psychodemographics of Youth Culture: What Concerns You Most about the Future?
Fresh data from Label Networks delivers forecasts on where the marketplace is headed and why by tracing changes to results to this question over the years, plus comparisons from our China, Japan, and European Youth Studies.
Spending Habits: Fresh Data from Label Networks’ Spring Youth Culture Study 2010 Tracks Changes in Spending on Clothing, Footwear, Magazines, Movies, Beverages, Video Gaming, and More
This preview story features changes in Video Gaming spending and which demographics present the greatest differences in patterns in the last 6 months and what this means for the industry.
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.