Category: Communication

What Would Make It Easier for You To Buy the Things That You Like the Most?

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Fresh data from LN’s Summer Youth Culture Study illustrates new preferred ways that 13-30-year-old’s would like to shop. Dynamic changes show great marketing possibilities.

Youth Culture Mobile Install Base, Size of Market, Growth Trends

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Correlating with the Mobile Apps story, fresh data as a sneak preview of our upcoming Summer Study–Digital Lifestyle of Youth Culture 2010.

Connecting with Chinese Youth Culture -The Creative Crossover

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Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.

Highlights from Label Networks Presentation “Music and Action Sports Crossover–Connecting with Youth Culture”

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Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.

Examining the Psychodemographics of Youth Culture: What Concerns You Most about the Future?

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Fresh data from Label Networks delivers forecasts on where the marketplace is headed and why by tracing changes to results to this question over the years, plus comparisons from our China, Japan, and European Youth Studies.

Google Buzz: Will Youth Culture Use It? Based On Our Data, This Is What We Think

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Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.