Category: Trade Shows

Outdoor Retailer Trade Show Proves Crossover Potential with Action Sports, Technical and Heritage Fashion Trends, Footwear, Accessories

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All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.

Denim: The Size of Market, Which Youth Demographics Are Buying Most, Best Price Points, and Greatest Potential

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The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.

Video Gaming Preferences in Youth Culture as Determined by Evolution in Preferred Platforms is Shaking-up the Industry

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With E3 wrapping up, we take an in-depth look at the evolution of preferred gaming platforms and how this is effecting the entertainment industry, sports, music, technology, and even fashion based on preferences in compatible titles.

Venues: X/Y Tribes in the House

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How Architecture, Entertainment Venues, Runway Shows, Retail Spaces Need to Address the Importance of Attracting a New Youth Culture