eBay Pop-up shop in London’s West End turns shopping into an ironic mix of m-commerce in brick ‘n mortar. Photo by Getty Images.In a very interesting move by eBay, their pop-up shop that started December 1 in London’s West End high street district may have tapped into a growing trend in shopping patterns. The pop-up […]
We are especially honored to have been asked to present at the Media Innovation Summit taking place November 30-December 2 in Santa Clara, CA, regarding the latest trends and shifting patterns among youth culture and electronic media and entertainment. The roster of speakers is exciting and diverse, ranging from TV and movie executives, to leaders […]
T-shirts have never been more important in youth culture fashion, often creating entire brands through cool messages and graphics. Moving into plans for 2012, here’s a recap of where things stand
Although women’s pro surfing has had a hard time with sponsors and events, one good thing is a new event in China for the world’s best longboarders, and opening the door for the sport to a massive new audience.
Clearly the acquisition of Timberland was a good thing, plus the Outdoor and Action Sports categories are popping for the conglomerate.
While it may seem like who needs another trade show, apparently the action sports industry does.
This story reveals that most brand ads not only don’t “get” today’s youth, but results equal in brand backlash. But there are solutions.
Today, the apparel, footwear, accessories, and icons surrounding favorite sports are what gets people to participate or aspire towards association. This drives trends.
Label Networks’ Fall Youth Culture Study 2011 -Now Available!
New data results from the Fall Youth Culture Study provide insights for planning 2012 sponsorship programs to reach today’s new youth culture markets.