Madonna and her collaboration with Louis Vuitton. Photo by Steven Meisel.
Just in: Iconix Brand Group, owners of brands such as Rocawear, OP, and Candies, among others has announced a first fashion partnership with Macy%uFFFDs and Madonna to launch the “Material Girl%uFFFDs” junior collection to debut this Fall, 2010.
“Material Girl” will be a fast-fashion junior collection that will launch exclusively in 200 Macy%uFFFDs stores and online at www.macys.com in August for the back-to-school season.
According to the announcement, the “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group%uFFFDs in-house fashion department. In addition to the back-to-school apparel collection, “Material Girl” will also launch in multiple categories including footwear, handbags and jewelry. The collection will retail from $12.00 to $40.00, comparative with pricing strategies at junior specialty stores. The strategy for growth will include additional categories in the lifestyle and beauty sectors, including fragrance, beginning 2011 as well as a rollout into additional Macy%uFFFDs stores.
Neil Cole, CEO and Chairman, Iconix, stated, “We are excited to announce the first in a series of new brands that will be developed under our partnership with Madonna. %uFFFDMaterial Girl%uFFFD has a powerful retail partner in Macy%uFFFDs and we look forward to working together to deliver an innovative launch for our consumers.”
“We believe that %uFFFDMaterial Girl%uFFFD will be a dynamic exclusive brand for Macy%uFFFDs, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer,” said Jeff Gennette, Macy%uFFFDs chief merchandising officer. “%uFFFDMaterial Girl%uFFFD will enhance the excitement of fast fashion at Macy%uFFFDs.”