We first reported on popular J-Rock band Dir En Grey’s campaign about seeking the truth of Japan’s radiation levels and disaster relief plans back in August when they released a provocative press release about the issues their country is facing. It immediately caught on like wildfire with media and young fans of the band, but also musicians across the globe.

Now, taking things a step further, the band has launched a non-profit campaign called Scream For the Truth beginning with a giant, bloodied Japanese flag billboard in Times Square, NYC. The billboard first appeared Monday, October 3, 2011, and has created an intense reaction.

Billboard in Times Square.

In a new video about the campaign, Guitarist DIE says, “I feel we can’t just get caught up in the moment of what happened, but we have to find a way to come to terms with the situation and keep on living within that.” Vocalist KYO posed the question, “In a situation when you have no idea what is true or not, what is the best course of action to take? It seems like you can’t do anything” and drummer SHINYA adds, “When you’re being guided down the wrong path, you can’t just stay silent.” Guitarist KAORU continues, “It has always been this way, but I feel that everyone senses now more than ever Japan is a country filled with lies. It is entirely up to each person to determine what is true.” Bassist TOSHIYA proclaims, “In order to stop this situation from getting any worse than it is, I think now is the time for us to learn and spread the truth.”

The internationally respected band has been consistently touring for the last decade and will be making their way back to North America this winter. Since DIR EN GREY was recording DUM SPIRO SPERO when the earthquake hit Japan, it has changed their outlook on the future. The band explains, “In our personal experience of the earthquake and its aftermath, one thing that really hit home is the reality that you can die at any time without knowing it. We don’t know what is waiting for us as we move forward, but as long as we are alive we want to take on this tour with a sense of determination.”

Overall, by continuing to ask for the truth from Japanese representatives and exposing the situation in Japan, the band has utilized their popularity for a cause, and inspired many others to do the same.