SkullCandy booth from ASR back in the day. Image by Label Networks.

On January 28, 2011, designer headphone company SkullCandy filed with the U.S. regulators to raise $125 million for an IPO. SkullCandy, a leader in the designer headphone movement along with WeSC and many others now in an increasingly crowded field, discovered this strong niche in youth culture accessories and quickly tapped into sponsoring action sports athletes, fashion players, and musicians (including Snoop Dogg) to take the lead.

SkullCandy, which is based in Park City, Utah, listed new sales as increasing 35.7% to $95.9 million in the nine months ending September 30, compared with a year earlier. Net income for common stockholders went from $7.6 million profit from $4.4 million in the same time period.

In a final statement of cool, SkullCandy will be traded under the Nasdaq symbol “SKUL.”