Over the last several years, one of the greatest differences in accessories has been the growing popularity of sunglasses and sunglass brands. Young people in North America now wear sunglasses as a key accessory or as an added benefit to their personal style -often giving their sense of identity that final edge. This has added to the competitive landscape, and generally high-margin industry of sunglasses with more brands that are increasing in popularity, and thus diluting those leading brands that once owned the marketplace.

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