Tag: 2008

Project’s Fall Fashion Show Creates New Excitement for Denim, Contemporary, and Premium Street Brands Attracting Scores of Leading Retailers and Buyers Interested Discovering New Season Collections and Hidden Gems

Drawing comparisons to Bread & Butter, Project this time around seemed more its own show with an expanded women’s section, footwear, accessories, and of course latest collections among the world’s leaders in denim.

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

Changes in Social Networking Patterns among American Youth Culture in Last 6 Months Indicate New Market Opportunities Changes by Demographics

Fresh data and analysis being released for Label Networks’ Spring Global Youth Culture Study 2008 indicates great changes in communication and networking patterns among 13-25-year-olds in North America. In this story, we concentrate on the usage patterns of young people when it comes to Social Networks and Updating one’s Personal Profile Page.

Jared Gold Runway Show Pop-up-Retail Concept at Union Station in Los Angeles Provided Instant Gratification for Hundreds of Fans Interested in this Avant Garde Street Fashion Designer

Jared Gold is well-known as an avant-garde designer for turning historical garments into ready-to-wear street fashion. At his highly anticipated show from his Black Chandelier label on March 14th held at the beautifully historic Union Station in downtown Los Angeles, he presented a collection of distilled Victorian garments with Louis the XIV style, models in massive wigs, colorful tights, all combined with a huge dose of fanfare as they strutted down a 190-foot long catwalk.

Bread & Butter Barcelona Trade Show Wrap-Up: Denim Brands, Big Business, Bowler Hats Re-introduced, 99,500 Exhibitors, Buyers, Fashion Players Attend

Bread & Butter Barcelona wrapped up last week, January 18th to rave reviews by most who attended, which reached more than 99,500 -a 20% increase from last year. As a leading-edge trade show particularly for denim, upper urbanwear, sportswear, and street fashion brands, B&B has also gained a reputation for its unique approach to creating beautiful themes and aesthetics within each hall resulting in an atmosphere that is conducive for business and inspiration.

Rubber Duck’s Combine BAPE Colors with Sneaker-like Uggs for Original Footwear Style That’s Captured the Attention of Fashionistas Across Europe

Footwear break-throughs in style are not always easy to come by, but when we checked out Rubber Duck, the footwear brand created by Eik Braun Ottosen from Copenhagen, we knew we’d found something original, and at the same time, rather funny. Jim Shuben, formerly from WESC and now with Rubber Duck, explained that Eik was a young designer of footwear who had created a sensation in Europe with the launch of his latest styles: a combination of a sneaker, Ugg boot, in Bathing Ape-type patent-leather bright colors, including the uber-hip metallics of gold, silver and Star Wars storm-trooper white.

Alphanumeric Re-Launches Bringing Back Classic Aesthetics Style a Decade Later -Label Networks TV Captures the Interview from the Originators

10 years ago the brand Alphanumeric was among the leading-edge brands in the then emerging category of street fashion for men. A decade later, founders Mirko Mangum who runs the UNIV in Encinitas, and Alyasha Owerka-Moore, founder of the denim label FiberOps, have re-grouped with their team and brought life back to the legendary Alphanumeric brand. We caught up with the 4 leaders of the re-launched Alphanumeric premiering at Agenda Fashion Trade Show last month in San Diego in the only non-descript booth (no sign overhead) -another key aspect of their underground brand messaging.

WeSC, the Street-Contemporary Fashion Brand from Sweden, Featured Top Activists’ Artists in an Well-Curated Art Show at Robert Bergman Gallery Attracting a Who’s-Who List of Street Artists, Action Sports Industry, and Press

We Are the Superlative Conspiracy (WeSC) is a fast-emerging street fashion apparel brand with collections ranging from denim, dresses, tops, button-downs, jackets, and unique accessories -including designer headphones -which may well be accounted for by their reputation for creative grassroots marketing and branding campaigns. On March 1st, following the opening day of the new street and contemporary fashion trade show Class (see next story for details), WeSC launched an exhibition of the artwork created by the artists from their flock of “We Activists” -someone that is extremely good at what they do (but not necessarily famous) and chosen by WeSC to represent the brand in their own way–in a well-curated art show at Bergamot Station at the Robert Bergman Gallery in Santa Monica, CA.

Shanghai Brand Eno Among New Crop of Top Women’s Contemporary Streetwear Brands from China Taking Local Inspiration to New Levels Introducing Americans to Original Apparel

When we first met Lin Lin from the brand Eno in 2007 at United Fashion Trade Show, we were intrigued by her passion for her home city of Shanghai and the inspiration taken from her country when it came to the emerging China youth and street culture scenes, including rise of indie bands, social networks, and corresponding lifestyle apparel. We met up with Lin Lin and her partner Yvette again at MAGIC in the South Hall last month where they represented not only one of the few women’s contemporary streetwear brands in the area (despite the growing marketplace), but also were the only ones from Shanghai–a burgeoning hotspot of designers and rockers inspired by street culture.

ISPO Summer Trade Show in Munich Canceled After 35 Years

It doesn’t come as a shock really that ISPO Summer Trade Show, created by the massive marketing and communications company Messe Munchen GmbH in Munich, Germany, announced on March 6th that they would be canceling their summer sports trade show.