While just 6 months ago, mini-trade shows were a part of the trade show season landscape during MAGIC in Las Vegas with shows such as FoShoFoShow and Unity representing smaller subcultures of the industry, the only independent fashion trade show this time around from February 13-15 was United. Clearly the economy has taken its toll, yet there remains a determined group of brands, buyers, and trade show entrepreneurs who challenge the behemoths of the show industry.
Tag: 2008
Nu Rave Fashion’s Evolution: Street Snaps from Label Networks’ Reporters Capture Subculture of Styles, Colors, Inspirational Brands, and Their Muses
Alife Out of NYC Continue Producing Original Concepts in Street Fashion, Sneakers, Retail, Publishing, and Art, Creating a Wake of Wannabes from Their Own Natural Evolution
The guys behind the legendary core brand alife, Rob and Arnell, are not the type of guys who are going to spill their guts to media about how they stay so original in order to prove their cred-factor. They simply are original and have gained cred by working seriously hard for a long time on aesthetics, product, and quality results that embrace their lifestyle -which happens to be enviable in today’s contemporary street fashion scene. These guys, who were the Creative Directors for Mass Appeal Magazine, presented graffiti art and the artists behind the scenes in such original formats that some account it for being the birth of the mainstream graff movement of today.
Japanese Dekotora Subculture of Illuminating Trucks Gives New Meaning to Pimp My Big Rig
In the United States, the after-market car market continues to grow as an important subculture within various demographics, with individualism expressed through one’s ride becoming an important way to make a personal statement. Coming from Japan, the Drifter scene has also had a great influence on car culture in America with competitions scattered now throughout the country. But the latest evolution, as documented by writer and photographer Tatsuki Masaru in his new book “Dekotora,” which means a truck decorated with illuminations, is the growing fascination of truck drivers across Japan who pimp their big rigs with massive neon lights on the outside and luxury interiors on the inside.
Nike Pushes Technology with Introduction of the USB-enabled Sportsband to Track Your Running, Journal it Later and Join a Global Running Community
After the success of the Nike iPod collaboration whereby runners could insert a Nike sensor into the footbed of their (Nike) sneaker and set up a Nike tracking system on their iPod along with “booster” music for that last mile, they’ve taken running to the community level with the Nike Sportsband. Instead of listening to how you’re doing when you’re running, the Sportsband allows you to see how you’re doing with a digital display mechanism.
Burton Sacks The Syndicate Lays-off Marketing People, Providing Yet Another Sign that Action Sports Is Getting Trumped by Other Genres
Ironically, at Label Networks’ prepares for a keynote presentation at the upcoming TELUS Ski and Snowboard Festival at Whistler, BC, organizing fresh new data on snowboarding trends, we heard through Burton-friends and others in the industry such as Transworld Business Online and Fuel TV, that Burton Snowboards laid-off up to 50 people in total last week -including the entire The Syndicate staff which contributed to creative direction for the brand.
X Games Re-Instates Vert Competition After Heat from Pro Skaterboarders BMX Rider-What This Means about The State of Halfpipe Competitions, Including the Youth Olympic Games
Heated talks between ESPN X Games organizers such as Chris Stiepock and professional skateboarders such as Bobby Burnquist, Tony Hawk, and a slew of others (not to mention those flaming message boards on various skate-related sites and blogs) have caused the X Games to continue with its 13-year-tradition of holding a vert (a.k.a. halfpipe) competition for both skateboarding and BMX at the Summer X Games in Los Angeles in July.