Teen retailer Abercrombie & Fitch continues with their new plans at streamlining strategies and getting back to a core brand focus by announcing the closure of their Gilly Hicks stores by Q1 of 2014. Gilly Hicks as a brand however, will be relocated online and in their Hollister stores. At the announcement on November 6, […]
Aeropostale today announced their Q2 financials and once again, show that they are struggling within a challenging climate for retailers. Today’s youth culture demographic is less interested in buying what they have to sell. As we’ve noted in many of this year’s Youth Culture Studies, and our upcoming Sustainability and Fall Youth Culture Studies 2013, […]
Retail’s been getting hammered lately with the blame-game stemming from weird weather patterns and therefore less demand on in-stock apparel items, to buyouts happening as fast as young people switching favorite social networks. First, Rue 21, the teen retailer with an estimated 900 stores, has entered into an agreement to get purchase by Apax Partners, […]
Whenever we hear that a teen retailer has hired Goldman Sachs Group it usually means there’s big news (or trouble) brewing at the brand. As we reported last month, the popular retail chain has been hit hard recently by off-trend fashion choices especially the heavy emphasis on colorful prep styles, and a variety of other […]
Moving into back-to-school season, retail within many youth culture segments is looking grim. One of the worst was today’s announcement that Abercrombie & Fitch’s second quarter net earnings fell a dramatic 52% to $15.5 million. Mike Jeffries, Chief Executive Officer and Chairman of the Board of Abercrombie & Fitch Co., said: “The second quarter results […]
Abercrombie & Fitch reported unaudited results which reflected net income of $3.0 million for the thirteen weeks ended April 28, 2012, compared to net income of $25.1 million for the thirteen weeks ended April 30, 2011. Mike Jeffries, Chief Executive Officer and Chairman of the Board of Abercrombie & Fitch Co., said: “While we are […]
Troubled waters. What’s this say for Q3?
On the day A&F reports incredible net gains, they’ve also come under fire for offering up money for a celeb to not wear their apparel based on image issues.
Changing tides for this popular brand indicates shifts in the marketplace for youth retailers overall, as higher costs of cotton and other things are forcing new changes for 2011.
Many youth culture retailers are figuring out new ways to stay profitable. Here are the ones on top.