Tag: action

The Rise of Women’s Motocross and the X Games Influence Pumps New Opportunities for Fans, Female Athletes, Sponsors, and Fashion

Slick conditions with SuperCross kickers provided intense excitement as the women’s motoX field raced fast, pulling freestyle moves that proved this is a sport at the cusp of its potential.

Women and Action Sport-Tracing the Market Potential

Where lifestyle associations matter most and how through action sports, brands can attract young women.

Musical Chairs: Pacific Sunwear Brings in Former Vans CEO as New President; Rossi Snags Former VP of K2

Troubled youth and action sports-inspired retailer shakes things up, this time with the former “turn-around” man from Vans. Rossignol picks up the former VP of K2.

Skateboarding Potential: What’s It Take to Get the Next Gen Involved

Data from Label Networks’ annual Skateboarding, Snowboarding, Skiing Profile Report reveals ideas for increasing participation.

Retail Round-up: Quiksilver Refinances and Re-signs Kelly Slater; Lightning Bolt Makes a Comeback; Zumiez Drops 20.7%

While some in action sports take a beating as the largest surf brand refinances and a popular chain posts drastic drops, there is opportunity in revival as indicated with the re-emergence of an old legacy, Lightning Bolt.

New Streetwear Trade Show: Higher Ground at the Hard Rock Takes a Bold Step to Attract Select Brands, Retailers, Media

Bucking trends, here’s another trade show to consider. Things are getting very interesting.

Quiksilver%uFFFDs New Pop-up Shop In Santa Barbara%uFFFDs Famed Blue Beetle Gives Cred to Surf Culture and the Brand

Another reason why sometimes well thought-out pop-up shops in key locations work.

Financial and Retail Round-up: Action Sports Brands in J.C. Penney’s; RS by Ryan Sheckler Launches; Uniqlo Reports 24% Profit

More retailers are getting into the action sports game, but who’s the real winner here?

Financial Round-up: Burton Cutbacks; Volcom Results; Nike Down but”Others” Up; Zumiez Plans; H&M Launch in Moscow

It’s a roller coaster our there with diverse global youth culture company reports and strategies indicating a wild ride for 2009.

Happy Women’s Day! In Honor, Label Networks Turns to Women in Sports and the Market Opportunities by Understanding the Future: Top Sports Young Women Most Want to Learn

Tracing changes in top sports 13-25-year-old females want to learn provides quantitative trend forecasting in where new market opportunities lie as young women aspire to connect with specific sporting lifestyles.