Agenda Fashion Trade Show finished up on Saturday January 26, with a successful vibe and energy from its expanded 3-day concept that had many in street fashion thinking that there is hope in this troubled retailer landscape. While the show was smaller this time around, which according to director Aaron Levant was also an intentional move to keep quality high, the show floor was continuously busy with orders being written despite the doomsday economy we’re all now facing. Here’s a quick overview of highlights, but stay tuned for in-depth interviews from Label Networks TV with brands including 10 Deep, ALife, The Museum Group, Aaron from Agenda, Livity, Altamont, Akomplice, Miss Wax, Nikita, Creative Recreation, Cardboard Robot, Hellz Bellz, DCMA Collective, GRN Apple Tree, Keep, Jeepney, Mishka, Beautiful Decay, Obey, In4mation, and WESC.
Agenda Trade Show Offers Tighter, Smaller Show, But Delivers Top Brands Trends in Street Fashion and Action Sports Crossover
Alife Out of NYC Continue Producing Original Concepts in Street Fashion, Sneakers, Retail, Publishing, and Art, Creating a Wake of Wannabes from Their Own Natural Evolution
The guys behind the legendary core brand alife, Rob and Arnell, are not the type of guys who are going to spill their guts to media about how they stay so original in order to prove their cred-factor. They simply are original and have gained cred by working seriously hard for a long time on aesthetics, product, and quality results that embrace their lifestyle -which happens to be enviable in today’s contemporary street fashion scene. These guys, who were the Creative Directors for Mass Appeal Magazine, presented graffiti art and the artists behind the scenes in such original formats that some account it for being the birth of the mainstream graff movement of today.
Cardboard Robot’s Mixed Themes for Fall ’08 Ranging from Hollywood to Miami Vice, Politics, Deer Hunters, Music, Keeping Retailers on Their Toes
Cardboard Robot based out of Long Beach, CA, has always been a fascinating brand for their mix-up of themes and tight connections with music, politics, skateboarding, and artists. In the last 4 years, the brand has crossed over into having complete collections with between 80-100 accounts per season, and are now expanding internationally.
Agenda Fashion Trade Show Review
Siphoning off the cool-factor from ASR, Agenda captures the buzz of a new crossover culture that includes skate, music, art, street-inspired fashion brands making it a must-see show for anyone looking for what’s next.
MAGIC’s S.L.A.T.E. Fashion Trade Show Provides Fresh Platform for Progressive Street Lifestyle Brands
Shows within THE SHOW was the theme of MAGIC International Fashion Trade Show this year, with one of the highlights being a new home for progressive street and lifestyle fashion brands called S.L.A.T.E.
Trade Show Season Prep Part 2: Making the Most of Your Booth Space to Attract Buyers, Media, Fashion Business Leaders
It’s amazing what you can achieve within an 8′ by 10′ space which is often the minimum size of a trade show booth. Make the most it of it with proper signage of your brand’s logo, a carefully displayed rack of your collection -often on at least two sides of the booth area, a portfolio with any media you’ve been in from magazines or online magazines, and leave-behind material for either buyers glancing in your direction or media that may pass by.