Known as the alternative Olympics, this Summer ESPN X Games also attracted some interesting new sponsors, more ethnically diverse fanbase, and action sports enthusiasts to 3 venues in downtown LA.
Retail Round-Up of the Big Guys: JCPenney’s Hefty Social Media and Mobile Strategy, Including Action Sports; H&M Up; Uniqlo up and Launch of Bangladesh Fair Trade Program; Forever 21’s Designer Collab; Hilfiger’s New Lifestyle Collection for Twentysomethings
