Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.
Tag: Coachella
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Detour Festival in the Streets of Los Angeles with Gogol Bordello, The Mars Volta, Hercules & Love Affair, Cut Copy, and DataRock Among Others Provide Glimpse of a Vibrant Future Downtown
Cardboard Robot’s Mixed Themes for Fall ’08 Ranging from Hollywood to Miami Vice, Politics, Deer Hunters, Music, Keeping Retailers on Their Toes
Cardboard Robot based out of Long Beach, CA, has always been a fascinating brand for their mix-up of themes and tight connections with music, politics, skateboarding, and artists. In the last 4 years, the brand has crossed over into having complete collections with between 80-100 accounts per season, and are now expanding internationally.
Coachella Music Arts Festival Mixes Pioneering Performers from Prince to Portishead with Burgeoning Artists Like Metric, Data Rock, and Hot Chip, Resulting in a Ripple-Effect that Will Impact Music Culture
As the first festival of the summer circuit, Coachella Valley Music and Arts Festival produced by Goldenvoice, which took place last weekend April 25-27, is where you’ll see a good chunk of the bands that will be doing the festival circuit this summer. It’s also the place where new up-and-coming bands, particularly in the indie rock genre, electronica, rave, and synth are showcasing for the first time in front of larger audiences, particularly internationally as a lot of these bands will hit up the European festival circuit later in the summer.