The usage of QR codes has again come into play in a unique fashion when it comes to increasing brand awareness, this time with the legendary shoe brand Fluevog and the introduction of QR codes on the heal that allow buyers to watch a video clip of how their shoe was made. John Fluevog, the […]
Legendary John Fluevog Brand Brings QR Codes to Tell Shoe Creation Story
Pool Trade Show Launches”Concept to Creation” Theme at Loop Space Featuring their Upcoming Transition to Emphasis on Design, Featuring Brands Anzevino & Florence, Mary Meyer, Feral Childe, Gytha Mander, Velvet Leaf, Meadow, and REVL
Pool Fashion Trade Show kicked-off a special event June 7th called “Concept to Creation” which in many ways indicates their new direction of focusing on fashion design and the designers themselves rather than just art and fashion. With invites featuring designer sketches, rulers, swatches, and pantone color flip books, you can see how the transition is making a special emphasis on the designers behind the brands that will be a part of their upcoming trade show August 26-28 in Las Vegas.