Psychodemographic traits help marketers, advertisers, and sponsors target effective campaigns. In this story, Label Networks reveals new personal self-descriptions of the American youth market, quantifying how certain ads that match lifestyle characteristics resonate most.
Psychodemographics of American Youth Culture Reveal How Self-Descriptions Change with Age, plus Differences Between Females vs. Males and What Attracts Them Most
Defining the Technology Generation Gap: There Are Not Only Drastic Changes as a Result of the Gap Between Youth Culture, Parents, and Teachers, but Today, It’s also Happening Within This New Generation Itself
Fresh results from Label Networks’ Fall Study 2008 reveal where the technology gap is headed and how this is redefining markets in North America, Europe, Japan, and China.
Measuring Manga and Anime Popularity among Youth Culture Indicates Where the Entertainment Industry May be Headed Next -Label Networks Delivers Fresh Data on the Genres
The popularity of last week’s stories, including “Anime Expo Attracts Largest Crowd of Anime/Manga Fans and Industry in America with Conferences, Cosplay, Masquerade Ball, Midnight Tea, Movies, Dance, Gaming, Karaoke, and Exhibition Hall” and “Anime Expo Fashionistas Showcase Latest Trends in Styles Impacting Mainstream Fashion Including Gothemo, Maid Caf?, Goth-Lolita, Cosplay, Visual Kei, J-Rock, Accessories, Collectibles, and Backpacks” indicated that many readers are interested in the changing landscape of the entertainment industry when it comes to today’s youth culture marketplace of 13-25-year-olds. As mainstream media and entertainment continue to lose marketshare based on the increase in preferences for niche entertainment types, consumer-generated content, and a plethora of other market influences, anime and manga from Japan, continue to have an impact on a new generation -from entertainment, reading patterns, cultural influences, events, music, art, and fashion.
Youth Culture Fashion Redefines Itself with Adaptations to Street, Urban, Urban Superior, and Contemporary, Providing New Dangers to Brands Getting Profiled
Revealing discoveries from fresh research quantifies which former top brands are now tumbling and why, who’s the new kid on the block, and how economic shifts are influencing spending patterns, preferences, even fashion classifications.
Need an Idea for Fun? Vending Machine Delivers for 50 Cents (and a Quarter Refund) Creating Pop-up Vending Street Art in New York City
Culture jamming and economic solutions were never so fun: new idea machine combines pop-up street vending art and a quarter refund.
Hot Topic to Launch ShockHound -MP3's and Tunes to Raise Profile of Selling Band Merch
Band merch continues to be the hot product for Hot Topic and starting next month with ShockHound, could grow exponentially.
H&M X Rei Kawakubo from Comme des Garcon-New Collection to be Released in November in Connection with Opening of H&M Store in Japan
On April 3, the fast-fashion retailer H&M announced it had officially chosen Rei Kawakubo from Comme des Garcons to create the next designer collection coming out November, 2008. H&M, which has become known for producing “masstige” collaborations by bringing top-end designers and celebs to create limited-edition collections (i.e. Stella McCartney, Isaac Mizrahi, Madonna) at lower price points for the “masses” said in the statement that they have always wanted to have Rei Kawakubo on board as a guest designer.