Nike recently announced that Jim Calhoun, President and CEO of Converse for the past 5 years will be leaving to pursue other interests. Converse, which continues to be a highly ranked favorite sneaker brand with our Youth Culture Studies, has integrated a number of exciting marketing initiatives that keep the brand one of the popular […]
Nike Makes Big Changes to Converse Management—How This May Effect the Sneaker Brand
The Association of Surfing Professionals’ Board of Directors Meeting Reveals New Changes in Professional Surfing, Including Increases in Prize Money -Yet Still Discrepancy for Women
When the ASP speaks, more than just pro surfers listen. Sponsors, advertisers, entertainment companies, even the IOC are interested in what the leading governing body has to say about the future of the sport.